Overview
Digital marketing is the core element of online business. No business can survive without advanced practices & tools to attain productivity. Digital marketing has several branches that lead to business success. In other words, it’s a well-organized structure having different functions (SEO, SEM, SMO, & SMM) to increase online sales.
An amalgamation of IT and digital marketing has resulted in blockbuster industrialization. Website developers & digital marketers are working on the backend to take e-business to the peak. WordPress, launched on May 27, 2003, by Mike Little and Matt Mullenweg, has won the hearts of millions by offering the best CMS (content management system).
WordPress delivers SEO-friendly themes & plugins to ensure you’re following the right track of Google and other search engines’ algorithms. WooComerce has given magical results and one of the most demanding eCommerce platforms today. Many entrepreneurs are establishing e-business on WooCommerce to derive benefits and stand out from the competitors. If you’re struggling to handle it, go for the outstanding WooCommerce SEO agency possessing skills & successful experiences.
Continue reading to learn why WordPress is the top CMS for SEO, glimpse about WooCommerce, the importance of SEO Service, and favorable SEO tactics.
What Makes The WordPress Best CMS for SEO?
➤WordPress Highlight The Significance of User Experience
The clumsy website has a poor ranking, and nobody is interested in checking out the products or services, no matter how useful they are. Thanks to WordPress themes and plugins to curate a professional website attracting the users to surf it. Visitors have trust in websites that are user-friendly and offering quality services & goods. Hence, decreasing the bounce rate ( a good signal). Google always rewards websites that provide a smooth user experience.
➤WordPress Helps in Building Attractive Permalinks
Do you like to have ugly-looking URL characters? Surely, a big no. The super-easy tasks to do on WordPress is editing or creating the website’s permalink. Your website must contain content & fascinating blogs that look for attractive permalink. All one needs to do is the modification by plugging a keyword into the URL. This will assist you in improving search engine ranking.
➤WordPress Allow to Manage Metadata
Metadata helps search engines to understand what the web page is all about. An effective SEO title and metadata is a part of on-page SEO. There are specific guidelines for creating metadata (including meta title, meta description, and meta keywords). By adding relevant keywords to the metadata boost the organic visibility of your site. The popular plugin Yoast SEO allows you to add metadata very easily and feature editing if required.
➤`Optimizing Images on WordPress is Not a Hassle of Work
A website without images looks boring, and people are attracted to visuals in contrast to content. So the use of images is essential to make your website look appealing. While reading an online blog, you might see some great pictures relevant to the content. Many times images give us an idea of the whole content. In short, the implementation of images shapes the online content. WordPress allows optimizing images by adding alt text, image description, resize, adding effects through plugins, and much more.
➤Prevent Frustration Among Users with Slow Load Time
A slow speed website loses users’ interest. Even it’s a big dominating factor of Google that puts the ranking down. WordPress doesn’t let your e-business fail as it has wonderful plugins that help with site speed. A well-known “ShortPixel Image Optimizer” allows compressing PDF documents & images to increase the speed load time. WP-Optimize plugin clears the database and also reduces high-resolution images for faster loading.
➤WordPress Is Optimized for Mobile Users
75% of users visit the website through mobiles. In the past few years, mobile usage is growing rapidly. To gain revenue, online marketers must ensure the website is mobile friendly. WordPress allows a person to do additional modifications for mobile-friendly websites. However, WordPress themes, by default, are optimized according to mobile specifications. Hence, already make the task easy.
➤ WordPress has Integrated Social Media Features
Social media connects you to potential customers. E-commerce brands don’t miss to be on platforms with a large audience. Social media is the one as the broader audience around the globe is active there. It’s a tremendous opportunity for the brands to launch their new products and make long-term followers. A planned social media campaign improves SEO ranking. WordPress helps by creating social media buttons for your website blogs to assist readers in sharing the content. Allow adding social media feed to the site.
Let’s Catch Some Basics About WooCommerce
The origination of WooCommerce was in 2011 by Mike Jolley and James Koster (the two heroes of the eCommerce platform). These two developers design it based on Jigoshop, an existing e-commerce plugin. In 2015, the WooCommerce & Woothemes were bought by Automattic. Automattic is a similar company for WordPress and owning the domain “Worpress.com.” More than three lakhs retailers use this prominent e-platform. It’s convenient to install and configure, which makes it quick.
Beginners might assume it as a standalone website builder. Perhaps, it’s a free-source WordPress plugin. WooCommerce is a part of WordPress as it holds third-party integration. Firstly, one needs to acquire a hosting service from the provider. Then comes up an installation & configuration part.
And at last one design the website with great themes and use plugins to make the website SEO friendly. Therefore, WooCommerce one of the great features handling e-commerce functionality. Ensure it solely works for the e-commerce phase of the site.
Why is the Need for WooCommerce SEO Services?
Rome wasn’t built in a day! Therefore, one needs efforts and resources to achieve the target. In business, teamwork is given much more priority than individual hard-work. Look for the experts working like your own team and contributing towards your goal.
It’s even challenging to handle every task to make your website user-friendly and follow the updated guidelines of Search Engines. Well, every eCommerce brand looks for a high number of conversions. That’s why entrepreneurs are looking for WooCommerce SEO services to ensure their website has immense traffic & an excellent ranking.
Timeless SEO Tips
SEO is moving at a faster pace in the digital age. Google updates regular algorithms, and competition levels are increasing day by day. Scratching your head to create a difference- arm yourself with everlasting SEO tactics to flourish your online business.
➤Follow Right Footsteps of Search Engines’ Guidelines
Google restricts blackhat SEO tactics to get quick results. This jumps to the spam score of the website and reduces the ranking. The blackhat SEO works well for the short-term and backfires later on once the search engine recognizes the undesirable practices. It’s better to take the time and offer your visitors a great surfing experience with high-quality content & security of personal information (for instance- security of personal details in online form fill up, etc.) The links used in the web-pages should be meaningful & relevant to build a healthy relationship with visitors. The white-hat SEO gives advantages in the long run.
➤Reader-Focused-Content
Content plays a prominent role in transforming visitors into potential customers. The reader prefers a non-misleading piece of information. Content with a bunch of keywords & advertisement reduces the quality. Content should be original, grammatically correct, and informative. The content must be reading material. However, Google allows 2-3 percent of keyword density in the content to make it SEO friendly. Target only relevant keywords and link them to the right source. You will end up with fruitful outcomes.
➤ Keep Audience in Mind
Ask yourself why are you running the e-business? How can you create brand awareness & brand building? How to make revenue? Every question has one primary hidden answer that resolves the queries. Customer satisfaction will help you to achieve the target/s. While designing the website, writing the content, promoting the e-business, and other digital activities should be executed by keeping your audience in mind. The more audience you bring to your website, the more Google will recognize your brand. Ensure you’re doing the tasks for satisfying users, not yourself.
➤Improve your Internal & External Linking Structure
Search engines look for a convenient way to crawl the web-pages. Crawlers read the content & monitor the linking structure that helps in ranking. Ensure your web-pages have an effective link juice (including internal & external links). Remove unnecessary links and links which are not workable. Hire SEO experts that help in organizing the links in an appropriate way.
Managed- WooCommerce SEO
The actions on the website should be taken timely. An SEO specialist will keep an eye on the website and don’t let any opportunity be missed. A managed WooCommerce SEO will only result in prosperity and surely make it a hit picture. For instance- keep updating the blogs or articles on your website regularly to gain visitors’ attention.
