Every business wants to appear at the top of the search engine results. Hiring an SEO agency can help the company achieve this goal. However, if the wrong agency is selected, the business will have nothing to show for the funds it has spent. Search engines regularly update their algorithms, and many SEO companies claim to be the best. Finding the right agency takes time and effort on the part of the business owner. What should they look for when making this choice?
Define the Company’s SEO Goals
Before starting the search for an SEO provider, a business owner must know their goals. Some companies aim to increase traffic or conversions, while others are expanding their business and require an SEO agency with experience in international websites. A company might be launching a new site or wishes to optimize its current one. Furthermore, the business owner may need help with on-page SEO, off-page SEO, or the technical aspects of the website. A person can obtain help determining which Services they need by contacting Platform Creator. This agency is more than happy to help people define their needs and SEO goals. Having these goals outlined makes it easier to determine which agency can best achieve the stated objectives.
Visit Each Agency’s Website
One way to quickly narrow down the options is to visit two or three major search engines and see where each agency ranks in the results. Organic visibility is essential when generating new traffic and conversions. If an agency does not appear on the first page of the search engine results, remove it from the list.
Once it has been determined that the agency appears on the first page, visit the site and ensure it contains high-quality content. Review any backlinks, and see how quickly pages load. Ensure the site is optimized for mobile devices and is easy to navigate. If an SEO agency’s page or website is not appealing in any way, remove the company from the list.
Contact Multiple Agencies
Now that the list has been narrowed, it’s time to begin contacting each agency. When doing so, ask about the SEO process they use. The agency should conduct a website audit to assess the strengths and weaknesses of the existing website, if the company has one. Every agency should conduct competitor and keyword research and develop a content strategy tailored to its customers. If a site already exists, ask each agency which technical SEO fixes they would implement and how they would optimize the website pages. Discover their link-building strategy and outreach approach.
Customer Support
Businesses partner with SEO agencies when they need help. However, the business owner must know who to contact when a problem arises. Will the company have a dedicated account manager, or will they work with various staff members? Learn about the experience of all team members and what access will be granted to multiple team members. The right agency will have a skilled team with the resources required to handle all aspects of SEO.
Reporting
Business owners need to know their efforts are paying off. The SEO agency should provide monthly or bi-weekly reports with transparent metrics that show what is working and what is not. Furthermore, the team should be willing to make adjustments as needed to achieve optimal results.
When talking with each agency, learn about their pricing model. Furthermore, ask if they guarantee the website will appear on the first page of the search engine results. If an agency promises they can bring the site to the top of the search engine results page, it’s best to look elsewhere; nobody can guarantee this. However, the agency should have a plan in place to ensure the site consistently ranks higher in the search engine results. If it doesn’t, it’s best to find a different company to work with.
