Photo by Alasdair Elmes
There have been notable changes in the events industry the past year because of COVID-19. The shift to virtual and hybrid events and increased safety measures at in-person events are all new trends to the events industry.
To stand out in a crowd full of virtual and hybrid events, having the right attitude, skills, and plans are crucial so as not to lose sight of what is important. As the events industry will continue to evolve and experiment this 2021, one thing is for sure: virtual and hybrid events are here to stay. Check out our comprehensive list of 2021 trends that will shape the future of the events industry.
Demand Management Game Remains Strong
As soon as travel bans and restrictions are lifted, demand management and policy will be the breaking news for event expenditures. Take note of things that are important to your key accounts. Traveling to meet up in-person with their best clients or overspending to make up for lost time might be the concerns of some executives. Provide assistance when it comes to planning out and arranging event objectives, human resources, and finances.
Education Will Be on Top of the List
With today’s online courses, YouTube video tutorials, educational marketing content, and informative blogs, it’s no longer surprising that people are craving more informational content during online events, too. As virtual types of conferences continue, the demand for certification courses and skill-enhancement workshops is anticipated to carry on.
The Rise of Hybrid Events
Photo by Alasdair Elmes
In the key event trends of 2021, hybrid events are highly likely to make the cut. This type of event lets small groups engage in in-person sessions, which then are shared using different digital platforms to larger audiences. Potential attendees will be more selective about what they do and where they go and eventually will consume more online content, if possible.
With hybrid events, organizers can appeal to those who want to attend an in-person convention, along with those who wish to join virtually. Setting up events with a bigger reach without putting safety and health in jeopardy.
Open Air Events
It is thought that the risk of COVID-19 spreading is less significant in an open-air environment. So, it is likely that events will be taken outdoors to allow more to attend. With the event being held outside, providing a comfortable and safe distance between guests will be easier. And, of course, with safety measures being observed at all times.
The Power of Technology
Event coordinators in Toronto, Ontario have been embracing technology over the past years. Technology will also play a huge role in the world of events and event planning this 2021 if COVID-19 is still a great risk.
Various video technologies are available to use in order to connect and engage audiences remotely. These apps can recreate the feeling of experiencing events head-on. Create interactive websites and applications that enable followers to get involved in the event. Streaming of events should be available via video telephony platforms.
Creativity in Action
Since the world has significantly changed, event planners need to step up their game and reinvent on how to engage with their audience. The mere chance of turning back to how we usually hold events may be hazy, but that leads to an opportunity to boost creativity. A chance to explore new ideas, and new ways to create an even impactful event experience. The outturn will make us realize that we are capable of creating events we never knew we can pull off.
These are some of the trends this 2021 that will shape the future of the event industry. This year will be full of testing and experimenting, without a doubt. While we illuminate the way forward, there are most likely to be trial and error, utilizing data to measure the success of experiments that will also serve as our guide.
Also, the presence of the best SEO Toronto professional is vital in the world of event planning. Social media marketing itself allows prompt interaction and customer review which event planners need the most. Businesses are able to respond in a timely manner as well.
