Incorporating webinars into your marketing strategies can drive sales and generate considerable revenue. But there is one problem – you must host a webinar yourself or have someone do it on your behalf. And if you have limited resources, hiring additional help in running your webinars can be challenging. Fortunately, you can just set up webinars on autopilot.
Automated webinars or on-demand webinars are pre-recorded events that run automatically without hosts. They have been proven to deliver the same result as live webinars.
Moreover, you can schedule an automated webinar as a recurring event for your webinar attendees to choose their convenient time. This is very useful for businesses with possible customers across various time zones. If you can offer a flexible schedule for your potential clients, you can get higher engagement rates.
Here’s how you can set up on-demand webinar sessions.
Step 1: Choose your webinar topics
An automated webinar allows you to communicate with your audience during their free time.
To create your topics, you must answer your customers’ questions. If, for instance, your audience is asking how they can best promote their website, pick a topic that can address this question, such as increasing your sales by offering discount codes. The key is to address topics that you have in-depth knowledge of.
Step 2: Pick a recording format for your automated webinar
When choosing a recording format for your automated webinars, pick something that will suit your webinar attendees. Among the types to consider are masterclass, interview, panel discussion, and case study.
Step 3: Decide on what automated webinar platforms to use
The right webinar platform will help you attract as many customers as possible. But with plenty of options in the market, how will you select the best platform?
Generally, consider choosing a webinar software with the following features:
- Live and automated webinar functions
- Marketing automation software
- Authority-boosting tools
- Result optimization
When selecting webinar software to use, make sure it has all the features that will make your automated and live webinars run smoothly. Best of all, it should help you in optimizing results.
Step 4: Create a script for your automated webinars
Once you have decided on your topic, format, and automated webinar software, it is time to create your recording script that includes these crucial components:
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- Introduction – Introduce yourself and your company and state why you are qualified to host the webinar. Remember also to thank your registered users for watching your videos.
- Agenda – This is the part of the webinar timeline where you must explain the topic in detail. Let the attendees know also that they can ask questions after the demo or discussion.
- Goal and purpose
- Content – This is the main chunk of the whole webinar, which addresses the plan and outline you discussed beforehand. Consider the visuals and videos you want to add. It would also be great to add re-life examples to help your audience relate to your topic.
- Conclusion – This part must tie up everything you’ve discussed. You may run a feedback session or short quiz if you want to shake things up. But remember to keep it short to allow more time for questions and other concerns. And don’t forget to add your call to action, so your attendees know what to do next.
Step 5: Record your automated webinars
Once everything is ready, it is time to record your webinar.
Start by downloading your marketing automation software or recording tool. The best thing about automated webinars is that you can polish them to perfection.
Unlike running live webinars where you can’t polish your videos, you can edit automated webinars in some parts or the entire demo if you are not satisfied with the outcome. That means you can practice your marketing webinars and run through your script before you begin with your recording. This way, you can create automated, stunning videos in a few takes.
Step 6: Upload your video
Though the process may vary, most automated webinar platforms require you to upload your recorded videos. You may add one from a particular link or local drive.
Moreover, you can add details like webinar title and description, choose the audience interaction, decide how many attendees are in the webinar room, and manipulate the reporting methods.
Step 7: Set the schedule
After successfully uploading your pre-recorded video, you can set the schedule.
It is recommended that you set based on the attendee’s local timezone. But you can also run the automated webinar on customized dates.
Step 8: Create important pages
To ensure the best results, use custom registration fields. Change the layout of the registration form and images to reflect your business.
Some of the pages that will help you automated event are:
- Countdown page
- Offer expiry page
- Webinar complete page
- Legal and email content
- Thank you page
- Call to action page
You may also include autopilot blog integrations when necessary. Your goal is to engage your viewers so they can sign up.
Setting up automated webinars involves 8 easy steps. Make sure to follow this guide to attract more clients to watch your webinars and eventually take advantage of your offer or sign up.
