What kind of branding do you want for your business? Brand awareness plays a critical role in the success of your business. The PR company working with you will always emphasize this fact: the more people know more about your business, the more likely you are to sell a product or service.
And what better place to start your chosen branding strategy than through social media. The millions of social media users all over the world should be enough to convince you to try your hand at social media marketing. Your PR company will definitely tell you that it’s a good move.
But how do you increase brand awareness through an effective PR tool? Here are some tips to make it happen:
Tip 1: Go visual.
Did you know how moving visual content can be? Most PR firms know that your social media strategy should be using visual elements, particularly because it is what appeals to target consumers. Make your own images and create your own graphics.
When you decide to post them on social media, not only will you be getting attention, but clients will be interested in what else you can offer.
Visually appealing content posted online will be shared. Compared to something textual, the visuals are more likely to be noticed first.
Posting good content is highly important in digital campaigns too, but it’s the visuals that are noticed first. Once you get their attention, the need for relevant content follows.
Tip 2: Develop your brand’s voice.
Remember that social media makes your business interact with real people. Make sure that you create a branding that actually has a personality. Talk like a human and think like one.
The tone of your posts as well as your visuals should reflect the kind of personality you are building for your brand.
Clients who are active on social media are likely to engage in a conversation with you when they feel like it’s going to be a casual one.
A charismatic personality will also set a good tone, helping you gain more followers for your business. Be careful not to gain fake followers.
Tip 3: Establish your business voice.
Every social media platform is different. Its users are different, that’s why they demand a different business tone. For example, when you are posting something on Twitter, your tone may be a bit playful and casual.
However, when you post for your business on LinkedIn, you might require a more serious tone. PR agencies know that people are active on different social media platforms for different reasons.
Those who are on LinkedIn take on a more serious tone. Be sensitive as to the tone you use for a particular social media account. Take on this challenge as if you were talking to different clients from different backgrounds. Each one will make you speak a certain way.
What’s Your Takeaway?
The PR companies you hire are someone who can make you see the difference in the tone and approach of every social media platform. More importantly, they should be able to make you see how your business can actually adjust to it.
In the end, you will be able to see how much more you can make out of your business.
