All SEO veterans aim to rank their websites on Google’s first page, but is it really that vital? You know that Google revolves everything around its users. Due to this, Google’s search results only display the most relevant results to the users. Your website’s Google search ranking will improve as you optimize it.
However, what’s the point? You can improve your attention, quality traffic, and conversation rates by utilizing Google SEO ranking factors. Most notably, you will rank your site at the top of the first page of Google search results without paying a penny, unlike Pay-Per-Click (PPC services). Let’s dive into this blog to find out more about this topic.
Some Important Google Ranking Factors that matter for SEO
-
Domain Age
Rather than changing domain names, it is highly urged that you stick with one and optimize it. Most Google search ranking websites have three-year-old or older domains. This means that SEO rankings are for those with a long-term plan. Google will consider the age of your domain when determining your website’s reliability.
-
Page Speed
Regarding this ranking factor, it’s less of a ‘fastest website wins’ state and more of a ‘last one is rotten’ situation. So, your website will be punished for slow loading speeds instead of being rewarded for quick loading speeds.
Users should be able to access content within 1.3 seconds, according to Google. You may fall down the SERPs if your site cannot create content after that short period has ended. For this, you can hire the services of a digital marketing agency.
-
Backlinks
Backlinks remain the most important ranking factor for your website, even though Google is moving away from them in the future. Google finds great, trusted, and user-intentioned relevant content on the Web through backlinks, which remain among the most important ranking factors. According to some Google patents, freshness and traffic might also be important backlink metrics.
In order to improve your website’s ranking, you must get links from high-authority websites related to your niche.
Despite this, avoid using wary methods for gaining backlinks – Google has become smarter than ever and can nail whether or not links are legitimate. Black-hat strategies can result in your site being penalized by Google and even removed from their index.
-
Inbound, outbound, and internal links
Google uses links as a ranking factor, even if they aren’t a hot topic for you. In order to boost E-A-T, it is a great idea to link to the sites that Google recognizes and respects.
Among the factors that Google studies when assessing the authority of a piece of content is the number of inbound links. Your site will rank higher on SERPs if you link to decent sites from your content.
It is a simple fact that when you go with high-E-A-T sites and trades, you will also gain benefits. Additionally, you may be able to get a link to your website.
Various tactics can be used to acquire backlinks, including outreach to bloggers and guest posting. Your readers can find high-quality content on the referred website if you offer outbound links. You should add outbound links to your site in order to help your website rank higher by adding value to users. Your internal links make your content easy to steer and introduce users to other helpful content on your site.
-
Usability on mobile devices
Since Google’s mobile-first indexing, building and optimizing mobile-friendly websites have become progressively important.
The size and positions of buttons, responsive viewports, and text size are some factors Google considers when assessing a website’s ‘mobile usability’.
Responsive mobile sites are greatly rewarded by Google, while those without them are penalized.
Summary
These are some of the important Google ranking factors that matter for SEO. Without them, it is very difficult to rank your website. Thus, use these tips and get ready to shine on top ranking on search engines.
Author Bio:
I am Abhishek Mehta, CEO & Founder of AliteDigital. I am a passionate, visionary, and fun-loving person with 15 + years of experience in Technology and Marketing. Being a technophile, I slowly developed my interest in writing and started my WordPress blog. I write on any topic that spikes the hint of interest in him. Till now, I have covered business, technology, and digital marketing areas.
