Beauty trade shows are an excellent way to push the success of your business to the next level. They are perfect for learning from other specialists, discovering the latest industry news, and scoping out any competition. However, your main priority at an Expo is to stand out. Here are our top tips to make your hairdressing business the showstopper.
Provide free samples of care products
Offering free product samples is thought to drive sales at point-of-purchase and improve brand awareness. Decide what product you want to sample – it may be an under-seller, an expensive item, or a new product. Whatever you decide to sample, ensure the packaging is attractive and eye-catching.
You may also decide to offer free samples in the form of a service – for example, for every haircut you may offer a free hair treatment alongside it.
When customers receive a sample, it is thought that they often feel inclined to reciprocate by purchasing the product. When this is done in person, you will create a psychological bond between you and the customer, meaning they are more likely to make the purchase and return to your business. This is why friendly customer service goes a long way in this context!
Show demos
A quality product demonstration is a guaranteed way to make sales. This will make the customer feel excited and involved with the product, whilst also providing proof that the product you want to sell actually works.
When performing a demonstration of a haircut, for example, ensure you bring along your best professional hairdressing scissors. This is your chance to show off the quality of your tools, and give customers an idea of what type of service they are going to receive from you.
Provide new client discounts
You’re likely to have experienced many businesses offering discounts to new clients. It’s a great way to attract new customers as they feel as though they are not entering a huge financial commitment.
The idea is that once customers have ‘tested’ your product or service at a discounted price, you will have built up their loyalty by the time the discount period comes to an end, retaining them as a customer.
Show off your social media
It’s no secret that in this day and age, social media is an integral part of growing a business.
Prior to your appearance at a trade show, you may look to revamp your socials, with a particular focus on Instagram and Tik Tok. List your prices, create demo videos, post client feedback, and post before and after shots. Most importantly, you really want to make the identity of your salon known via your social media presence.
A beauty expo is a perfect way to promote your socials, which will hopefully increase your outreach by gaining more followers.
By following these simple tips, you can make a name for yourself at a trade show and really boost your business sales. Good luck!
