Are you looking to create a new and engaging, yet professional law firm logo for your company? You’ve come to the right place because we’re going to provide you with a brief step by step guide that’s going to walk you through logo design.
Not only will it provide you with an image that embodies your brand, but it will also be used for clients to recognize your business no matter where they are. We know that time is money, and you need to get back to conducting business.
Without further ado, let’s get right into this logo design list of steps that you need to take.
Select Fonts
When you’re selecting the font you’re going to use on your logo, you need to ensure that it showcases your brand’s personality. Also, you’ll want to select a font that is easy to see and read.
If potential clients find it challenging to read the words on your logo, they aren’t likely to continue trying to read it and move along to find another firm that can offer them personal injury services.
You’ll want clients to know that when they see your logo, it’s here that they will find everything they need when it comes to a legal team. If you want to select a stylish font and has curls and swirls, you’ll want to ensure that it is the right size to make it easier for people to see.
Select Your Color Palette
When selecting your color palette, you’ll need to keep in mind that specific colors force people to feel different emotions. And when you’re persuading people to do things like hiring you to represent them in court, you’ll want to take advantage of these specific colors.
The first color that you may consider using is blue. The color blue helps people relax and could portray to clients that when working with your company, they can relax and trust you. Or you may consider using the color green.
Green is the symbol of hope and healing, which is fantastic for those involved in personal injury cases and feel as if their futures are uncertain because of their injuries. When they work with your legal firm, they can smile, knowing that you’re going to fight to get the best results for all of your clients no matter what the circumstances are.
Where Will the Logo Be?
Before you finalize your legal logo design, you’re going to first think about where the logo will be seen by potential clients. If the logo is going to be shown on billboards, you’ll want to select a bold and clear design.
If the design is being used on business cards, you may have more room for logo customization. Depending on where the logo is going to be displayed will help you to make some of the decisions you need to make when creating your final firm logo.
What’s Your Firm’s Personality?
One of the first things that you need to identify before moving forward with the logo design process is nailing down your firm’s personality and brand. When you understand your company brand, it’ll help you create the best logo possible.
If you don’t have a sense of who your firm is, it can make it challenging to create a logo that will fit your company. Knowing what your business is about also means understanding your mission and value.
Again knowing and understanding what you’re about will help you take all of these values and put it into the form of a logo that makes sense for your brand.
Include Your Company Name
When you’re using logo design tools, ensure that you find a way to include your law firm’s name. The reason for this is when people see the logo, they’re going to want to put a name to the logo.
And portraying your companies name will help to build the correlation between the logo and your company. Now, whenever people see the logo, whether it’s on a billboard, television commercial, or business card, they’re going to know exactly who to call when they need legal representation.
Include Your Company Motto
Another thing that you’re going to want people to associate with your firm logo is the tagline that you use. Your tagline should be catchy, simple, and easy to remember. This is when you gather your team and get everyone working on something that will make a lasting impact on potential clients positively.
When someone needs a personal injury lawyer, the first thing that’s going to come to mind is the tagline that you’ve used as a part of your logo card. When creating your tagline, also keep in mind the length.
The reason being is that you don’t want a tagline that isn’t going to fit on a business card or billboard.
Law Firm Logo Design Tips
Developing your law firm logo doesn’t have to be stressful; in fact, it can be quite fun to create your logo. At the end of the day, your logo should be an image representation of all that your firm stands for and the work that you do.
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