When we talk about content, there is no doubt that the video format is on the rise. According to a recent Wistia report, within just two years (2019 to 2021), the combined annual video plays have grown a whopping 77%. In fact, according to a 2020 video marketing finding, people are more likely to grasp the message and remember it (a good 95% of it) if they see it in a video.
Given the high demand for video, it makes sense for brands to invest in video content creation. But the question is, what kind of content works best for business promotion?
As of this moment, hundreds of explainer videos are being uploaded on the internet. However, not every one of those videos can deliver value. It can be tough for business owners to figure out what does not work in video format.
This is where business owners can benefit from hiring the Best explainer video company. It will allow them to capitalize on the expertise of professionals and optimally use video to promote their business.
What does a quality explainer video accomplish?
An ideal explainer video would be compelling enough for the viewer to watch it all the way through. In addition, it will also persuade the viewer to go ahead and purchase the product being explained.
The biggest challenge in making quality explainer videos is to pack all the information about the product without boring the audience. This is why businesses need help from professionals who know how to craft crisp explainer videos that are informative yet somehow engaging.
Today, businesses around the globe are using explainer videos as part of their overall promotional strategy and as an internal communication tool. Be it for training or onboarding explainer videos are increasingly becoming the language of corporate communication.
How do Explainer videos help you promote your Business?
There are many good reasons why you as a business owner should invest in making quality explainer videos:
1. Catch the attention of the audiences
Video is by far the safest bet for brands when it comes to grabbing attention. There is ample research out there pointing out that a typical user tends to read only 20 to 28% of the words every time they visit a webpage.
In other words, users are more likely to pay attention to video content than text-based content. Even if the written content is engaging and relevant, people tend to skim through it. Hence, it is best to rely on video if you aim to fully grab a viewer’s attention.
By investing in a short, well-produced, colorful video, you have a better chance of engaging a multicultural audience. You can also inform and persuade them to invest in your product/service.
2. Simplify complex information
Some products, for example, digital products, are a little bit complex to understand when it comes to how they work. However, for them to purchase, customers must be able to understand how a particular product or service is solving their problem. This is where explainer videos can help.
According to a survey conducted by Wyzowl, a whopping 96% of people watched an explainer video to better understand a product/service. Not only that, a decent 86% got convinced because of the video to buy the product.
This is because explainer videos do a great job of simplifying and illustrating what a product actually does. Therefore, consumers can easily see how the product or service will solve their problems or add value to their life.
3. Gain Visibility
Animoto published findings in 2019 that indicated that by posting a video on social media, a staggering 93% of brands were able to gain a new customer. So, it’s hardly surprising if you think about it.
Say you have succeeded in grabbing the viewers’ attention through an explainer video. The chances are that they will share it with their family, friends, and peers. So, your product or service will be able to reach a lot of people organically.
Adding video content on your website will also help you climb Google search rankings, according to 2017 video marketing statistics published by SwitchVideo. Creating Video content is a great strategy to gain visibility, not just for your products/services but for your brand as a whole.
4. Better prospect engagement and less turnaround time in closing deals:
A recent study conducted by Vidyard found that as many as 70% of sales representatives were using specifically curated videos as part of their virtual sales process. And they did so because it was directly helping them better their prospect engagement. Not just that, by using custom-recorded videos they were able to cut their turnaround time in half, which is pretty impressive if you think about it.
5. Better ROIs
According to a recent Motioncue report on video marketing statistics, a good 76% of businesses that utilized video in their marketing strategies in 2020 ended up bettering their ROIs. Not just that, as many as 70% of marketers believe that video positively impacted their ROIs.
14% of marketers consider explainer videos as high-value content for businesses, as per the report. This is because marketers effectively use video to engage new prospects and convert them into clients.
6. Save the valuable time of your customers
Often, small business owners are reluctant to enter video content creation. They think it will cost them more, and therefore they will be able to create content less and less frequently. However, they tend to overlook the amount of time they are asking their customers to spend reading lengthy sales letters.
Explainer videos are incredibly time-effective for the person who is watching. On average, explainer videos are only 2 to 3 minutes in length. But given how much time, energy, and creativity is spent on it, a ton of complex information can be conveyed tactfully through a short explainer video.
Compared to in-depth articles, or other kinds of long-form text posts, a 3-minute explainer video can efficiently communicate what your brand stands for and what it can do for its customers.
7. Future is video
Research from Wyzowl suggests that the demand for video consumption will keep rising this year, just like it increased in 2021. The research also revealed how online video consumption today is twice what it was in 2018.
What does this mean for businesses? First, it means that businesses must incorporate video content such as explainer videos in their content strategy to survive and thrive in the future. Today, video has already become an integral part of the content ecosystem.
Conclusion
Not only does the demand for video content is constantly going up, but also businesses are getting better and better at creating high-value video content for their customers.
Therefore, this is the right time to board the video content train. Otherwise, it might leave you miles behind your competitors. Video offers a spectrum of choices in the types of content you can create using it, so you should make the most of it.
Author bio:
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
