Every salesperson is looking for ways to improve their performance and drive their sales numbers up. Sometimes, however, this is easier said than done. If you’re looking to get that killer edge in the salesroom, then keep reading. Here are the best strategies for maximizing in-person sales.
Be friendly and respectful to everyone
While many people think that businesses are cutthroat, this isn’t the case. If you go into a business ready to fight with them over every sale, then you’re going to come off as unintelligent and poor-spirited. Instead, be respectful of their margins and provide value wherever possible. Also, make it a point to be friendly with all of their employees, not just the manager. In-person sales are typically built on relationships, and if you’re looking for repeat business for years down the road, then you’ll want to get everyone on your side.
The customer is always right
Never try to argue with a customer. One of the biggest mistakes salespeople make is assuming that they know more about the product than the consumer does. This couldn’t be further from the truth, so think again if you want to ask for something different or explain why their concerns are invalid. You don’t need to concede to every customer, but you should at least listen to them. There’s a fine line between selling and listening, so make sure that you’re doing both.
Create a pleasing atmosphere
The way your office looks can have a significant impact on sales. This could be as simple as sprucing up your office space. Consider purchasing some wood handrails so people can move around your showroom easier. Or, try getting a water cooler to refresh people as they arrive. If you’re running a retail store, make sure that the lighting is good and there’s plenty of space to move around. You should also consider playing some nice background music. All of these factors will contribute towards a customer-friendly atmosphere.
Be ready to negotiate
If you want to maximize your in-person sales, then it’s important that you master the art of negotiation. Don’t assume that they can only afford one unit or that they have no other options. If they don’t agree on a price or package today, there may be something that you can do to make sure it happens later. Always be ready to negotiate and work with customers, even if this is your first meeting. That way, you can close them as a customer but also continue building up a relationship for the future.
A great salesperson is someone who is determined, respectful, and adaptable. This means that you’ll need to become a master of conflict resolutions. You’ll need to learn how to fly under pressure and be able to work with people using your best judgment. If you can pull this off, then it won’t matter what you sell or who you sell it to.
Trust your knowledge of the product
If you have any doubts about understanding or explaining a product, then don’t sell it. In-person sales are all about your ability to build trust and rapport with customers. If they get the impression that you don’t know what you’re talking about, then they will walk away from any sale before it begins.
