There are nearly two billion websites currently on the internet. With that much content, you need to make sure that your site stands out. If you’re not proficient in website building and management, then you’re going to need some help.
Once your site starts to lag or become ineffective or irrelevant, your traffic will quickly dissipate. Luckily for you, we’re here to help.
So keep on reading and we’ll walk you through everything that you need to know about website management today!
What Is Website Management?
Web management has to do with the tasks that are required to keep your site working properly and up to date. It involves checking your site often for problems, fixing any problems, and making updates.
Let’s look at some of the reasons why web management is so important.
Most Customers Conduct Research Online
Before someone makes a purchase, they will likely do some research online. People who want to buy a product from you will likely check out your site first. If your website is on the fritz or looks like it hasn’t been updated since the 90s, consumers will probably look elsewhere.
Your Site Helps Grow Your Sales
If you sell products directly on your site, you need to make sure that it’s managed properly. If you can’t complete a sale because of bugs, then you won’t make any money.
A website Management Plan Improves Security
Cyberattacks can end up costing your company a lot of money. If you’re the victim of an attack, you will likely lose data, funds, and customers. Plus, you’ll end up paying a fortune to repair everything.
Website Management Is Good for Your SEO Strategy
If you don’t manage your site properly, your bounce rate will increase. This will hurt your SEO and cause you to rank lower on search engines.
If your website is fast and runs smoothly, this will improve your SEO and help you rank higher.
How Much Does Website Management Cost?
Website management costs will vary depending on your specific needs. However, there are a few general rules you can use, depending on the kind of site you’re running.
- Ecommerce website management costs might be around $2000
- A corporate website might have management costs of $500 and up
- Small business website management might cost up to $100 per month
- A personal website will have low management costs, typically around $15 per month
Let’s look at additional management costs you should be aware of.
Domain Name Renewal
When you first made your site, you bought a domain name. The domain name is the web address. People usually pay for domain names on a monthly or annual basis.
Domain names usually cost around $1 per month.
While it doesn’t cost a lot to secure a domain name, it’s crucial that you keep up with your payments. Otherwise, your whole website might end up being shut down.
Secure Sockets Layer (SSL) certificate
You want to make sure that your site has a Secure Sockets Layer (SSL) certificate. This will help keep your site secure.
This kind of certificate means that your site will transfer and receive sensitive information securely.
Sites that have an active SSL certificate have HTTPS, instead of HTTP in the web address. They also tend to have the image of a padlock next to the URL in the browser bar.
You can sometimes receive an SSL certificate for free if you use a hosting site. However, you normally have to pay for the certificate.
SSL certificates usually come with features such as higher encryption rates. This can show your consumers that you are a safe and legitimate site.
The cost of these certificates range from $10 per year all the way up to $1000 per year.
Make sure that you stay current with your certificate payments so that it stays active and your site remains safe.
Website hosting
Another web management cost that you need to consider is website hosting. You can host the site yourself or hire a hosting service.
With a shared host, your site will share a server with various other sites. This is the least expensive option and costs around $50 each year.
A web builder, like Squarespace or WordPress, is easy to use and costs around $150 per year.
You can also use a virtual private server (VPS). You’ll still share a server with other sites but the provider will divide the server into multiple VPSs. This will give your site a dedicated amount of space on the server.
A VPS will cost you several hundred dollars each year.
You can also pay for your own dedicated server. This will cost you thousands of dollars each year.
Of course, when it comes to web management, you get what you pay for. That’s why you always want to choose quality over affordability.
For example, while a site like Pressable may not be super cheap, it is super effective. It’s why more and more small and medium-sized businesses are choosing Pressable over less expensive WordPress hosting providers.
The Importance of Knowing About Website Management
Hopefully, after reading the above article, you now have a better idea of what website management is and why you need it. Your website won’t do you a lot of good if you don’t take care of it. So make sure that you go over your options and figure out the best way to manage your site.
Make sure to check out the rest of our site for other helpful tech articles!
