Your Facebook ads may or may not work, depending on a few crucial factors. First, unless you are an experienced Facebook marketer, you should find an expert to do the work for you.
Running successful Facebook ads is all about targeting the right people and attracting them to your offer. Depending on your goal, you’re looking to spread awareness or generate leads. If you’re in real estate, you’re most likely looking for leads, and a lot of realtors think it may be a good option, but aren’t sure how to engage with it.
Facebook has 2.41 billion users every month, and with such large numbers, any real estate entrepreneur should reap massive success while using ads, just like other businesses on the platform. The agency you choose can make or break your Facebook ad campaign, so make sure to choose one with ample experience in what you want to achieve.
Some of the most important areas of consideration for a successful Facebook ad campaign include;
Ad Copy
Ad copy is the type of message you want to pass across to your audience. It is one of the most important aspects of your ads. The attention span of most social media users is small, so you want to make sure that your ad copy attracts the attention of your focused audience from top to bottom. No matter how long the copy is.
It is most recommended to keep the copy short and straight to the point if you want the ad to work. Most people will not have the time to go through long copy especially if it is filled with a lot of unnecessary information. With real estate, try to focus on what your target audience needs, and why you’re the solution for it.
Ad Creative
Your ad creative is the picture, video, carousel, or slideshow you choose to attach with the ad copy. Is it attractive enough? It is a big deal because it communicates and spikes the interest of the reader. In one way or the other, the ad creative may be the only thing that pops out to the reader as they scroll through their feed, so it should be enticing enough.
Videos are said to work the best, and regardless of what you are trying to achieve at the end of the campaign, a well-curated ad creative will do wonders.
Most digital marketing agencies know what works best depending with the type of ad needed.
Targeting the right audience
The audience is the people you want the ads to reach. Maybe you want them to be seen by people oblivious of what you do, rather you want to spread the message about your real estate offering.
On the contrary, it may be that you need to generate leads or convert the ones you have. At all times, targeting the right audience goes a long way to making the whole campaign a success. Make sure that you define and identify the people you want to reach.
Retargeting
Retargeting is also another great strategy for achieving results with Facebook ads. People who have shown interest in whatever you have to offer are most likely going to take significant action. A lot of people assume that Facebook ads don’t work for real estate but with the correct strategies and patience, it eventually pays off.
If you have a website about what you do in real estate you can use Facebook ads to retarget to people who have shown interest by visiting it.
Real estate is usually a longer funnel than most other industries, which is why it is important to retarget that audience so you can catch them when they’re ready to pull the trigger.
While most people have declared Facebook ads non-functional for people in real estate there are a few agencies that have successfully run Facebook campaigns for real estate companies.
Real Estate Specific Tips from Chance Realty LLC.
Chance Realty LLC runs ads on Facebook and has had significant success with them. They generated over 100 leads in a few days at less than $10-$15 per lead across all campaigns and continue to scale those efforts.
Here are a few tips they offer from their successful facebook campaigns
1. Make it a lead gen campaign
Lead gen campaigns allow people to pre-populate their info and make a quick inquiry about your service without having to leave for another website.
2. Integrate facebook leads with your CRM through Zapier
This will prevent you from needing to download the leads and save you a lot of time on inputting leads into the system. Getting in touch with leads is all about timing, you want to make sure you reach out while they’re still top of mind.
3. Ask qualifying questions on the lead form
One thing you want to do is prevent people who are mindlessly scrolling from providing their info. Because Facebook makes it easy by prepopulating their info, it can be easy to get unqualified leads, which kills productivity.
4. Provide an incentive for people to buy or sell homes with you
Make sure you offer some kind of giveaway in return for them doing business with you, this can help give them the extra boost of motivation to work with you.
5. Give them some info in the ad
People love learning, make sure you leave some sort of educational material for them or the promise of sending it in return for their info. This can be things like prices that are falling/Rising in your area or offer a free report.
6. Find a niche
People would rather work with someone who specializes in something. Whether its a community you serve, language you speak, or types of properties you specialize in, make sure to target your niche directly, and emphasize your benefit.
Bottom Line
As a real estate company, gaining success with Facebook ads is easy and achievable. A marketing plan goes a long way and knowledge on how Facebook ads work will also determine the success or failure of your campaigns. Your campaigns may not work if you don’t have a goal, budget, plan, and a good agency.
A good agency that understands the Facebook algorithms and how to use the ad provision to attain results is a gem. If you cannot afford to finance an expert to do it for you make sure that you do your homework well before jumping into things because there is so much that can go wrong. All the same, your campaigns should pan out for you if you apply the correct strategies towards your plan.
