When you are running a non-profit business, it is just as important that you market it heavily to continue to attract a continuous stream of customers all the time. Of course, in the modern world, a lot of the main marketing activities revolve around social media. However, you need to ensure that you are using this highly powerful and useful tool effectively. Otherwise, you can easily find yourself in a situation in which it is simply not performing in the way you would want it to. With this in mind, let’s look closer at some common mistakes that you should be sidestepping.
Not Having a Clear Strategy in Place
Whether you are going to be putting together a strategy for yourself or you would like to rely on a professional agency such as Eleven Marketing, it is certainly important that you have a roadmap in front of you, to begin with. Otherwise, you can find yourself in a situation in which you are simply not making headway in the way that you would like to as you are not targeting effectively. This brings us onto the next mistake nicely…
Trying to Target Everybody at Once
While there are so many people on social media these days, there is no doubt that you can target a broad audience, but this does not mean that you should simply be trying to target everybody. If you try to broaden your marketing campaign too much, you can end up in a situation where you are not speaking to anybody directly. This clearly starts off with you choosing the right social media channels in the first place. For example, there tends to be a more mature crowd on Facebook today, whereas those who are on the likes of TikTok are much more likely to be of a younger demographic. Marketing automation tools can help determine the best marketing channel for reaching your target audience. For example, with Adplorer’s bid management software, you may not only identify the ideal advertising channel for your business but also maximize your ROI.
An Inconsistent Posting Plan
One of the main reasons why people end up not posting on a regular basis is down to the simple fact that they do not have a plan in place, to begin with, which brings us back to the first point. If you schedule your social media posts, this will help to add to the level of consistency that you are looking for and that your audience will expect. Of course, there still needs to be some level of spontaneity which is so vital in social media, but if you have the main bones of a schedule to build around, this is going to help you out in a significant manner.
Getting the Tone Wrong
When people are communicating with a non-profit organization, it is generally the case that they are going to expect a softer, warmer, and overall friendlier tone. Throughout all of your communication activities, it is certainly worth bearing this in mind to ensure that you do not go off-brand for any reason whatsoever.
Avoiding all of these common marketing mistakes will certainly help your non-profit out in a big way in the vast and complex world of social media.
