A landing page is purposed to link you to your target audience. It is a page on your site that will allow you to exchange contact information with your visitors.
Videos are currently becoming the best marketing method. Hence one should put a video on the landing page when considering improving the page performance. Videos are known to spice up any form of communication, and with landing pages, they will do the same. However, not just any video will spice up your page. You need to consider some practices that will make the use of a video effective on a landing page.
Here are some of the practices that boost landing page conversions using videos.
Have an Educative Video
When someone clicks and lands on your page, it’s a clear sign they have found interest and want to learn more about you and your products or services. You can take this golden opportunity to inform your visitor about yourself and your website. Video wizzes at Spiel recommend you to look for solid points that you can present in a short period to get conversions
For example, in just a minute or so, you should be able to:
- Identify yourself
- Talk about your product or service
- Tell how it is different from your competitors
- How will the above help the visitor
Highlight your Video and Place it Above the Fold
Make sure your video is placed on top of the fold. The video should be visible on the landing page without scrolling. Most of the content above the fold is seen and read by many people as soon as they visit a webpage; in fact, it is hard to ignore. You would want your most important page assets on top, such as the landing page video. The video will act as a great banner on your page.
Customize your Thumbnail
You would want your video to capture the visitor’s attention quickly. Thumbnails will make your landing page attractive and make the audience excited for the video.
Some tips that help you design the best thumbnails include:
- Use a great and eye-catching image.
- Write a title text to deliver the purpose of the video.
- Use the best font style with unique colors and designs.
- Have a bright background with pleasing contrast.
- Have a consistent manner.
You should ensure your thumbnail is highly relevant and enticing to make a person click on the video.
Make a Short Video
There is a lot of content on the internet, and people often find something else interesting to look at in a matter of seconds. For this matter, you only have around 10 seconds to grab a chunk of the audience’s attention. Even after capturing their attention, people would still tend to check the length of the video first before watching it. You only need around 45-90 seconds to communicate and increase your conversions effectively. Short videos will make you mention all the introductory statements that your viewer needs to hear. If your video is long, make your content worth watching.
Produce High-Quality Videos
You need to provide your audience with a quality video. It may seem obvious, but it should be a top priority in making a professional video. Creating quality videos involves the sharpness of the video other features like the script, the audio, and the background, to mention a few.
Some tips that can help you produce a quality video include:
- Having a good camera
- Using adequate lighting
- Using editing soft wares
- Having an external microphone for clear audio
Even video producers at Spiel agree that the quality of the video is a crucial factor that will capture the audience’s attention when they view the video. Most people would not look at a low-quality video.
Limit the Surrounding Text
You should remove all the unnecessary text that does not contribute to the purpose of the landing page, for it may act as a distraction to the audience. The page should only have one goal, thus increasing the conversion rate of visitors.
However, it would help if you had a small explanatory text along with the video to make it clickable. The text should be contextual enough for the audience interested will automatically take the right action and click on the video or the CTA.
Have a customized Player or Play Button
There are many ways that you can customize your play button and make it more clickable. You can customize the size, change the color, and the transparency. You know your targeted audience; hence, you can customize it according to your web page to make it more clickable. According to your video hosting platform, you can customize the player and make it more eye-catching to your viewers. However, make sure the player customization matches the theme of your landing page.
Use Closed Captions
Closed captions are essential in a landing page video. It enables your audience to view your video without overthinking. For instance, some terminologies are pronounced differently by different people. Having the closed caption help with clarification and guides to make sure your audiences understand everything you say.
People also tend to watch videos without sound. Research conducted by Instapageconfirms that 85% of videos are viewed while in mute. Hence, it is crucial to provide text on the featured video on your landing page too. There are video file formats will allow you to edit captions before uploading the video.
Compress the Page Files
Placing videos on your website will indeed delay the landing page load time, which can cost you customers. When the pages take more than two seconds to load, some customers will leave without waiting. Videos can significantly slow down the loading speed if the files are not properly compressed. The good news is that the files can be compressed easily and for free. There are applications such as VLC media Player and Handbrake that are simple to use and can compress your video without reducing its quality.
Final Thoughts
Having a landing page video is a great and easier way of getting a conversion. Following the above practices, you will increase your conversations and fit your landing page in the current digital appetite since most people today spend their time on the internet watching videos.
