Given the close association between scent and smell, it may seem strange to consider purchasing eau de toilette without first trying it. However, just as many of us now purchase clothing without first putting it on, more and more of us are purchasing perfumes online without first smelling a tester.
That trend is not surprising given the many attractive discounts available on the web and the ease and swiftness of making purchases via the Internet. In addition, if you don’t have a perfume shop or department store within reasonable driving distance, purchasing perfume online can be your only alternative.
Naturally, it will always be preferable to smell a scent before purchasing it, and if you can acquire a tester perfume, it is highly recommendable to do so; nevertheless, if you cannot, ordering online may still be beneficial. All you have to do is take an all-encompassing approach, reading as much as possible into the brands, packaging, and characteristics of the fragrances you’re considering, and only then make your purchase.
Perfecting the art of internet shopping takes time and effort. Thus, we present you with a tutorial on how to choose a perfume without really trying it on.
- Research it. Take some time and find all the relevant information about the possible purchase. Also, it is a good thing to visit online resources (e.g. Fragrantica) and check what notes are included in your favorite perfumes. Another piece of advice is to read the reviews from other buyers as you want to get an honest review.
- Do not focus that much on a price. The quality of a scent is not always related to its price and vice versa.
- Pay attention to a name. Fragrances named after the color black or the time of day, “night,” tend to be deep and intimate, while those with “water” or “fraiche” in their names tend to be fresh and cool. Sometimes a perfume’s name won’t give anything away about the scent within, so it pays to examine the bottle itself.
- Color. For decades, marketers have utilized color to guide consumers to certain items; the perfume business follows suit. The contents of a perfume bottle aren’t always reflected in the container’s design, but sometimes the bottle’s aesthetic might provide a clue as to the scent’s essence. Furthermore, any information is useful when making a blind purchase.
- Set your “notes”. The first step in selecting a fragrance from an internet store is to choose the kind of feeling you want to evoke. Do you want to bring something new and exciting to the office? Or maybe you want something more substantial for your night plans. Finding new perfumes to add to your collection might be simplified if you know the specific scent family to which your existing favorites belong. Focusing on fragrance families is a safe bet if you’re trying to choose a certain scent for a special event. If you know the event, environment, and season for which you need a perfume, you may easily choose a fragrance family that suits your needs.
Follow these simple pieces of advice and your internet perfume buying will go without a flaw.