One of the most exciting questions nowadays is what does SEO define? Is it some kind of link-building process or optimizing content for the website? Well, SEO is a broad term to understand. It is not just optimizing a website for better performance. There are lots of things one should know if he wants to understand search engine optimization better. It may be a new concept for you, but already this term has got acquainted with digital marketers. SEO now becomes one of the important factors in the digital marketing world. So, if you want to hire a digital marketer or SEO expert, there are some terms you should know. In this SEO term guide, we will provide the list of basic SEO terms you should know.
SEO Marketing Terms
To understand how a search engine works, there are no alternatives to understanding SEO terms. Basic SEO terms can help you to understand the overall process better. The more you gather knowledge of SEO, the better you will understand the value it. Here is the list of basic SEO marketing terms you should know –
1. White Hat SEO
White Hat SEO describes the natural and ethical practices of the SEO industry. In this method, you have to follow the search engine’s rules to optimize a website. If you maintain all the factors ruled by search engines, your website will get a higher rank on the search engine result page (SERP)
2. Black Hat SEO
Black Hat SEO is the reverse method of white hat SEO. In this method, you just manipulate search engines by breaking their rules. By using unethical ways, a black hat SEO expert ranks his site on the top of SERP. There is no concern about the audience; it is just about getting a higher rank by implying illegal ranking factors.
3. Algorithm
Algorithms are rules of search engines. It determines the factors behind the ranking of web pages. In this way, search engines find out the best answer to any searching query. So that the users get the best searching experience in their search engine. So, Algorithms are one of the important factors in SEO marketing.
4. Keywords Research
A keyword is basically a search term you type in a search engine’s search box. For example, you searched for “what is SEO?” in Google. Here, “what is SEO” is a keyword. So, what a person uses to find his solution on the internet is a keyword. Keyword plays a vital role in search engine optimization. Without using a proper keyword, it becomes hard to rank on the top of the search engine result page.
5. SERP
SERP is the short form of a search engine result page. When you use a keyword in a search engine, you get the result page known as SERP. It shows the relevant answer to your queries.
So, these are the basic SEO marketing terms you should know. But there are a lot of fundamental terms you should know. Implying proper SEO can help your website to get a better rank in SERP.
