When trying to sell your home, one of the most important things to have in place before listing the property is a sales strategy. Many sellers overlook this, warns Pillar Property Management; they spend a lot of time and money updating their homes but don’t think of how they are going to outshine other sellers in the market.
Why is a sales strategy important?
You have competition. Hundreds of thousands of other sellers are also planning to sell their homes. Just like you, all of them want to catch the attention of the highest number of potential buyers so they can sell their homes in the shortest possible time.
How do you plan to make your home stand out? Do you have a strategy for finding a buyer as soon as possible? These are vital questions because the longer your home stays on the market, the harder it will be to get a buyer who will pay your asking price.
In this post, we outline eight high-impact steps to adopt when trying to sell your home fast. Some of these steps will cost money to execute. But you shouldn’t worry about that because they will also help you save or make more money.
8 expert tips for selling your home fast
1. Hire an estate agent
Working with an experienced estate agent who knows the property market in your location will do more for you than trying to sell the home yourself. That is even though you may think you have access to the same online tools that estate agents use. For you, selling a home is something you do occasionally, but for the estate agent, it is a profession.
2. Clean and de-clutter your home
Cleaning, de-cluttering, and repainting your home in neutral colors is the most cost-effective way to improve its appearance. A clean home with lots of room for movement and airflow will put your potential buyers at ease when they inspect the house. If possible, hire a professional cleaning service to deep clean the home.
3. Do a pre-listing home inspection
Buyers do a home inspection before buying a property because they want to know the home’s true condition. Doing a pre-listing inspection and making the result available to potential buyers helps to boost buyer confidence. A pre-listing inspection builds trust, and buyers are more likely to deal with you if they feel they can trust you.
4. Stage your home
A professional home stager views your home from the point of view of what will grab the interest of potential buyers. Because they stay up-to-date with the latest trends, they know what buyers in your area are looking for. Consequently, they can remodel your home into a perfect image of the buyer’s dream home. If possible, talk to a professional home stager before you renovate your home.
5. Hire a professional photographer and experienced copywriter
Your target market will first encounter your home primarily through the Internet. Unless you are a professional photographer, it is hard to fully convey the warmth of your home through photos and videos. This step is essential because you only have a few seconds to make the right impression on potential buyers. Hire professionals to help you make the most of those first few seconds.
6. Offer a 3D tour of your home
This step ensures that only the most serious buyers contact you. A 3D tour makes it possible for people to view the home without seeing it physically. By offering this option, you can be sure that only buyers who like your home will ask to see it. Moreover, a 3D tour of your home will help buyers view you as a competent seller.
7. Set the right price
When setting a price for their home, most owners try to go for the maximum. If you set a high price for the house, ensure to justify that price objectively. The description of your property should include an explanation of the features that make your home worth the asking price. That being said, it is often better to set the price of the home a little below its market value.
8. Time your sale right
Lastly, when is the best time to sell your home? If you ask some experts, they will tell you that the best time to list your home is in the first half of May, preferably on a Saturday. But the truth is that the peak selling season varies for every local housing market. That is another reason to have a trustworthy and experienced real estate agent by your side when selling your home.
Finally, try to be nice to your potential buyers. People do business with people they like. Remember that you need the buyer more than the buyer needs you. Make the most of every conversation you have with each potential buyer.
