The internet is used to connect with friends and family and thanks to live events that professionals can connect. Virtual events are not only cost-effective but they cater beyond a local demographic which means more reach. Live events are hugely versatile, from marketing the products of a company, educating customers to host music concerts. Much planning is needed to have the perfect live event and to exceed audiences’ expectations, whether in honing your presentation skills or investing in the right tech and equipment such as Selfie Frame. Here are a few amazing tips to help you host the perfect live event with a remote audience.
Choose the venue, time, and date.
Only because the event is virtual does not mean that it should be held in your office or room. Though you can do that and save yourself some money, you need to include the considerations of a live speaker, tradeshows and these accommodations require space. A relevant concern for live events is the time issue, you should consider the different time zones for your audience. The best times to host live events are early evenings on the weekends and you need to ensure that there is no other important stuff coinciding with your event. A better option would be to ask your audience for the ideal date and time and go with what most people are opting for.
Understand your audience.
Understanding the general psyche of your audience is key in ensuring the success of the live event. Is the audience tech-savvy and how active is the audience with basic social media are among the questions you need to consider. During live events, having clear communication with your audience is very important before, during, and after the event. To keep your audience engaged make use of breakout rooms, comment boxes, and screen-sharing options. To make things more interactive you can include a Q&A section at the end of the event to clear any doubts that the audience might have.
Choose the right platform to host your live event.
There are plenty of platforms that offer live streaming services. YouTube Live, Zoom, and Facebook Live are among the most popular options. When choosing the right platform you need to consider your users and the devices that they are using. Ensure the platform you choose plays well on mobiles, it meets the security, data requirements, and GDPR. Most live streaming services have similar basic features and it trickles down to personal preference. These services offer free trials and you can perform dry runs to familiarize yourself with the basic functionalities and test services such as the timeliness and support system.
Choose a moderator.
Having the designated person who will host the virtual event is key, you can opt for a professional speaker, a friend or a staff member- the host should know how to present before a virtual and remote audience. The host should speak clearly, moderate the event and respond to questions. Unexpected moments on virtual events do happen and the host should address such as well as ensuring the audience does not sign out.
Market your live event.
Just like in-person events, virtual events have to be marketed. Having the perfect event requires maximum attendance and this can only be made possible with marketing. Social media is a great tool to help market your event and give you the numbers. Posting on Facebook and tweeting are the usual methods of marketing and you have to incorporate other methods. These include sharing links to the content, using the event hashtag frequently, and using other promotional tools.
Final thoughts
In this information age, live streaming an event has become much easier and doable. With appropriate prepping, you can host the perfect live event and make your brand a household name as well as give the audience an experience to remember. The above ways are only the tip of the iceberg on how to host the perfect live event and you can equip yourself with other tips to have the ideal live events. This technological breakthrough is adaptable and you should take advantage to build your audience and have successful live events.
