In today’s competitive modern marketplace, more brands and businesses than ever before are taking steps to establish a presence online, whether that’s to attract new customers, sell products, or showcase their services.

For many years, business owners have hidden behind numerous excuses that have prevented their online ambition from ever getting off the ground. Those factors include expense, a lack of expertise and simply not having enough hours in the working week.

Landscaping businesses in particular spend long hours away from a desk, so putting in the time to pull together a brand new website seems unthinkable. However, in this article, we will explain how establishing a presence online is more practical, straightforward – and essential – than you might have thought.

Why do I need an online presence?

If you deliver a service for customers then an online presence is essential for showcasing your brand and raising awareness of your business. More customers find their landscaper online, either by Googling or through trawling social media.

The latest data tells us that just under two-thirds of small businesses, across all industries, have a website. That number is rising all the time, but it’s still surprising that such a large number have opted to not yet leap online. It also explains that around three-quarters of prospective customers attempt to research a company online before making a purchase. In that scenario, the idea of not having a website or online presence at all is unfathomable.

Keep the pace

Beyond just providing information, an online presence can help you process payments, start a dialogue with prospective customers, and encourage people to leave you a review. Today, more than ever, review culture is hugely influential and the more five-star testimonials you can collect the better.

But perhaps the biggest reason for having a website is quite simply to avoid being left behind. Those who are investing will quickly steal a march on offline firms and the prospect of slipping off your customers’ radar entirely does not bear thinking about.

Source: Unsplash

How do I build my website?

But even if you’re convinced that you do need a website, you may still be asking yourself how you go about building one. One of the biggest obstacles cited by business owners for not having a website is not knowing where to get started.

Decades ago that may have been a fair argument, but today there is really no excuse, with a new generation of website builders emerging to empower any landscaping business owner with the tools they need to get online.

Modern methods

For example, this landing page builder offers a drag and drop interface, with no coding required, as well as no shortage of customization options. The industry at large has truly evolved from the days where you needed to be a whizz with HTML to build anything unique. This means that you will be able to build your business a webpage, even if you don’t have any experience in web design. 

Source: Unsplash

So, if you’re one of the many thousands of landscaping business owners still putting off your foray online then make a date to make a change. It’s truly never been easier, or more important, to add a digital edge to your organization and provide a boost to your ambitions for expansion.