Google is the primary way that people find a business. According to search engine data, nearly half of all Google searches are seeking local information on companies. Roughly 97% of people search online in their hunt for a local business.
The data does not lie that Google is the conduit between consumers and small businesses. However, finding a business is only the first piece of the puzzle. The company’s Google reviews are the information that triggers a consumer’s next move.
Growing your business largely depends on positive Google reviews. Read on to learn how to grow your business online. Explore marketing strategies that are certain to draw new customers.
Understanding Consumer Mentality
Before we dive into how to grow your business online, it is essential to understand how customers think. Consumers are wary of buying goods and services from businesses they are not familiar with. This is why they rely on Google reviews before acting.
A business with poor reviews is going to struggle to convert leads to sales. Poor reviews are not the only condition that negatively affects business.
A lack of reviews also sends a red flag. This result tells shoppers that the business is not reputable. When given the option of a company with or without reviews, consumers will take the known commodity every time.
Getting More Google Reviews
The best way to increase your number of Google reviews is by soliciting happy customers. After you deliver a product or service, follow up with the customer. Ask the client if their expectations were met or exceeded.
If you receive a positive response, kindly ask them to submit a Google review. This is a great way to manage Google reviews as it emphasizes positive feedback.
Of course, negative feedback is essential for improving the business. However, you still want to skew the Google reviews towards positive testimonials and scores.
Search Engine Optimization (SEO)
Soliciting reviews from your existing customers is not enough to grow the business. You also have to increase your company’s online presence. Implementing an SEO strategy is the best way to increase online interest in your business.
Google uses an algorithm that ranks search engine results. While the algorithm itself is unknown to the public, experts know what factors improve a website’s ranking. Factors like content quality and frequency play a significant role.
There are several ways to do this. Many businesses start a blog to improve their search engine ranking.
Here, they frequently post content on social media or their website. The goal is to increase traffic to the company’s website. Publishing quality blog posts and driving web traffic ultimately lead to a higher SEO ranking.
Why Google Reviews Are Essential to Growing Your Business
In the age of information, people can research businesses at their fingertips. The first place they start is with a Google search.
The reviews on Google give a shopper their first impression of a business. This is why it is so important to grow the number of good reviews that you have.
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