While the internet has improved how businesses operate, it’s also a delicate ground to tread on. Some internet activities require privacy and anonymity, like indirectly connecting to other servers.
Proxy servers perform more tasks than accessing geographically restricted content and secure open Wi-Fi networks. Usually, people use them for such reasons, but businesses need proxies for many other objectives.
Read on for more insights about a proxy server for your business development.
What Is a Proxy Server?
It’s a computer system that works as a link between the client’s computer and the internet. A proxy server will filter all the internet demands using a web form, basically hiding the user’s IP (Internet Protocol) address.
Consequently, it connects the client’s computer using a private IP address and a different server on the internet. In simpler terms, proxy servers perform as mediators between your business and the internet.
There are several types of proxy servers, but these two are most common:
Datacenter proxies do not have any connection to your ISP or internet. But, they link to the data center, hiding both your identity as well as IP address.
They are affordable proxies ideal for market research and brand security. This proxy is shared meaning other users are connecting to the same server as you. They are suitable for accessing geo-blocked content and are able to do this anonymously.
Access the fastest and most reliable US and EU-based datacenter proxies with Smartproxy. These datacenter IPs are truly undetectable, with 400 subnetworks and a 100K proxy pool. Advanced rotation algorithms allow you to access all the data you need without the hassle of blocks and bans.
These shared datacenter proxies are perfect for financial and investing data intelligence, alternative data monitoring, and unrefined web scraping. To boost your experience even more, try Smartproxy’s X Browser, a multi-profile anti-detection management tool that will let you use many browsers at the same time risk-free!
Residential proxies form an actual connection to housing addresses and mask the actual IP address. They provide access to content that is regionally constrained. Still, it works best for web scraping.
Residential proxies feature a unique but real IP address that you keep for yourself. While they are expensive and difficult to obtain compared to data center proxies, it’s hard to block them. Better yet, they will permit you to many demands per minute and still use many IPs simultaneously.
Reasons Why Your Business Needs a Proxy Server
Protect Business Data
Online operating businesses are highly vulnerable to data breaches and hacking. Because there’s increased cyber-attack and hacking, online businesses are at high risk.
Every year experiences uncountable data breaches for different organizations. Exposing the company’s IP address on the internet highly attracts cyber-attacks. Stealing your data is not necessarily the job of a selfish hacker, but even your competitor or an angry customer can easily do the same.
Breached data will not just affect your business’s reputation but can also be expensive. Besides, it freezes both financial and social media accounts.
Therefore, having a proxy server for your business will add an extra cover of protection between the business servers and the external web. This way, it becomes hard for hackers to reach your actual server. Instead, they access the proxy server.
Businesses claim to receive several emails from untrustworthy link attachments daily each year. Worse still, hackers can trick employees and compromise their accounts. Thus, it’s critical to get proper security for its email accounts.
When businesses integrate a proxy server for their services, emails will be safe. The proxy will scrutinize every email, looking for improper links or attachments.
Handle Delicate Responsibilities Anonymously
Usually, companies use proxies mainly for the protection of data. However, proxies can also provide online obscurity. A hidden character enables businesses to handle vital tasks safely.
Using proxies, for example, in a law firm will help the company maintain the confidentiality and anonymity of its clients. Still, journalists can protect their potential sources using proxies.
So, if you have personal research online, using a proxy will deter online spies from obtaining any information.
Manage Employee Internet Access
It’s not prying, but keeping an eye on employees’ internet usage will protect the company from attacks and hacking. Most times, employees can access unsafe websites knowingly or unknowingly. This will likely risk the security of the business’s online presence, leading to serious complications.
Furthermore, some employees may use the company’s internet to access the wrong sites and unpleasant content. It’s common for many businesses to have a proxy server for their internal network operations.
Consequently, the administrator’s work is to regulate and observe how the traffic flows while blocking improper sites from the employees. Doing this can also help improve the overall productivity of employees.
Weight Balancing and Quickening Performance
Massive web traffic can lead to a defective company website. Usually, the 404-page result will appear every time users want to visit your page.
This will eventually impact company sales, rankings, and brand reputation. Proxy servers resolve this issue by redirecting leads to different servers. So, users start experiencing lag-free browsing.
When websites prolong in loading, they complete very few searches in the end. Remarkably, proxies for business can often store history pages offline.
Conversely, once users make the same succeeding requests, the pages will load quickly with less bandwidth. Above all, the proxy server will also get rid of website ads and reduce traffic for faster page loading.
Web Harvesting for Business
Many people are acknowledging the concept of web harvesting. Web harvesting or scraping is when you obtain openly available information from websites and bring the necessary data for storage.
Web scraping is mainly for:
- Rival scrutiny
- Traffic development
- Market study
- SEO observation
Undeniably, information is an essential component of business that can make you a leader.
Therefore, businesses combine a proxy server in their system to enable a smooth web scraping process. It is unavoidable and usual for web servers to get several requests during web scraping. However, your IP address gets obstructed when websites identify suspicious web scraping activities.
You can call proxy the intercessor for your computer and the site you target. A proxy server will minimize IP address blocking, enabling privacy while also providing access to nearby unreachable websites.
Therefore, it would help businesses use proxy as a priority and not an option. Besides, it will save the business time, money, and reputation.