The world of e-commerce is changing rapidly. Technological developments directly affect this business niche. There are new opportunities for buyers and sellers, more choices, more individual solutions.
At the same time, e-commerce companies are constantly looking for better business solutions. The following technologies will play a significant role in e-commerce in 2021.
1. Variety of online payment options
An essential point for online shoppers is that their payment will be secure. Modern technologies are aimed at increasing the security of online payments. New types of payments on the Internet include credit card payment options and new e-wallets, cryptocurrency payments, Google and Apple Pay payment systems.
2. Shopping on social networks
Today, no one will say that social networks are just messaging. Social media has long been an excellent platform for entertainment and shopping. Here they recommend stores, leave reviews about them, and the stores themselves answer your questions about the products that interest you. Likewise, e-commerce companies spend money on social media advertising.
According to Statista, by 2020, more than 50% of Internet users have already been influenced by social networks and influencers. It is effortless to attract the attention of a large audience to your business through social media. At the same time, Facebook and Instagram already have many functions that allow you to customize advertising, make payments and monitor the results of advertising campaigns.
3. Chatbots
When you are building an e-commerce business, whether you are developing an online home goods store or promoting crypto platforms like safetrading, your goal is to find and retain a customer.
And if it’s easy to find, then you will have to work on retention. If you want to be in touch with your client and solve his problems related to purchasing your product or service, use chatbots.
Chatbots are your online assistant and support service that simulates live communication, is in touch around the clock, and helps your client find answers to their questions. When a company has this kind of online support, customer loyalty grows steadily.
4. Augmented reality
Visual capabilities, thanks to augmented reality applications, make online shopping more convenient and reliable. Forbes writes that sportswear companies are already using augmented reality to help shoppers … try on shoes through apps.
Honestly, such things will change the e-commerce world and increase the online shopping experience. Many brands, especially those related to visual design – for example, Ikea, or clothing stores, already use such apps or virtual glasses in their stores – so that you can imagine your image or the image of your interior outside of your head.
5. Artificial intelligence
Machine learning and artificial intelligence are currently at their peak of popularity among leading IT teams. E-commerce business owners are increasingly interested in e-commerce opportunities for their businesses. At the same time, artificial intelligence and machine learning are capable of creating visual and voice search technologies.
And this means such technologies make it easier for buyers to find products and services they are interested in. And now, e-commerce site owners don’t need to manually add meta tags to content because AI automates image classification and tagging. It directly improves search engine results.
In software development companies such as mlsdev.com, you can find many options to order product development with the participation of artificial intelligence or the application of innovations.
6. Drones shipping
Any online buyer dreams of fast delivery of the ordered goods. Already, companies are incorporating drones into their delivery capabilities. The system of logistics and mini-warehouses is developing; when you get the nearest point of issue of goods by geolocation and within a few days, you can receive an order.
To sum things up
Every day today, we are witnessing the emergence of new technologies that seek to simplify our lives. Both sellers and buyers benefit from such services. Everyone gets their own benefit, whether it be new payment methods, fast delivery, gaining customer loyalty.
If you are starting to grow your e-commerce business in 2021, be sure to pay attention to the technologies described in this article. You can benefit from just one method, or you can incorporate everything into your company — the choice is yours.
