If you’ve watched the film Ratatouille while growing up, chances are, you must have wanted to run a restaurant at some point in your life. Yes, that’s just how beautifully they portrayed the whole thing. But let us break the eggs for you – managing a restaurant isn’t as easy and pleasant as they showed in the movie.
Good cooking is not the only skill required to make your restaurant a hit. It takes a hell of a lot of brains and effort for making a restaurant achieve the zenith of success. Don’t believe us? Well, stick to this recent survey which revealed how as many as 60% of restaurants fail within the very first year of their operation! But why is it so?
Why is the failure rate of restaurants across the world so high?! Well, there’s a plethora of reasons behind this. But mainly, a restaurant fails when the management falls short in focusing on some of the core areas of function. Tempted to find out what are those and how can you prevent yourself from making this mistake? Well, here’s a list to help you with that:
Focus on delivering customer satisfaction
Top tip alert! If you have a restaurant, you must be aware of how crucial it is to have happy customers. In fact, it’s even safe to say that the restaurant business is one such business that largely, or maybe fully, depends on the mercy of its customers.
So, trust me when I say this – you cannot afford to take your customers’ contentment for granted. Quite a high number of food joints had to face several repercussions, including shut-offs, because they failed to deliver their customers’ expectations. So yes, it goes without saying, customer satisfaction is an area that requires undivided focus in the case of restaurants.
Staff training cannot be taken lightly
Again, a very important tip! A restaurant earns fame not only on the basis of the food it serves and the quality of hygiene it manages. The waiters, the receptionist, and the rest of the staff also contribute largely to making the restaurant successful.
In fact, you will be shocked to find out what a fascinatingly high number of people repeat a restaurant visit because the waiter was polite and warm to them. So, take this tip and never compromise on your staff training and development, now that you finally know how it indirectly affects your whole business.
Marketing plays a very important role
Do we even need to say this? No business can survive in the market without intense marketing practices. And come on, the restaurant is just any other form of business at the end of the day! If you don’t want your dream restaurant to end abruptly like a dream, marketing is an area where you need to focus religiously.
Take inspiration from your competitors and learn about their marketing tricks. Search up on the web and see what’s the most-trending marketing tactic and follow it up. In a nutshell, make sure your marketing team is fully invested in making your restaurant appear at the top of the Google search results for ‘best restaurants near me.
The technology needs proper attention too
Again, isn’t it too obvious? Technology has evolved so much. We’re living in an era where everything can be done in a finger’s swipe. From ordering furniture to ordering medicines – everything has come online.
And all thanks to the many third-party food delivering apps, we can now even taste global delicacies sitting back at our homes. So, why not take its benefit? The only thing you need to do is level up your technology game and bring the online ordering system on board! Yep, it’s that easy.
Communication is the key
Last but definitely not least, focusing on communication plays a pivotal role in making any business, including a restaurant, climb the stairs of success. In a kitchen, communication is essential because everything literally depends on it.
So, if the communication between the different hierarchies of the kitchen is crystal clear and definite, trust me, there is hardly anything that will stop the restaurant from achieving goodwill and success in the long run.
Over to you…
Managing a restaurant may sound all fun and games. But only do the restaurant owners know what a tough job it is. Here, we listed 5 areas to focus on while managing a restaurant. Read this guide to learn how you can run your restaurant more efficiently.