There are over a billion people who use TikTok, so there are plenty of people out there looking for new accounts to follow. The problem is that it’s not always easy for creators to find the users who will be most interested in their particular brand of video content. Don’t assume that means there’s no way for small businesses and brands to find success on the platform, though. There are plenty of ways for new users to get a foot in the door and increase their follower counts.
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Start Off on the Right Foot
Everyone knows that it’s easier to get new followers once an account is already generating interest, so starting off on the right foot can cut a good deal of time off the top of how long it will take to increase followers on TikTok. Just keep in mind that it’s very important for creators to figure out where to buy real TikTok followers instead of relying on bots and fake accounts. No social media platform rewards that.
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Post Often
Successful TikTok creators typically post at least one to three videos per day, so that’s a good benchmark for new users who want to boost their follower counts fast. Of course, some of the most popular influencers are much more active on the site, posting up to ten times per day. However, posting three high-quality, attention-grabbing videos will be more helpful than uploading ten boring, poor-quality ones.
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Participate in Challenges
Challenges aren’t unique to TikTok, but the platform is where the idea first took off. Of course, lots of people aren’t fans, but the controversy surrounding this popular practice is part of its lasting appeal for Gen Z. Businesses and brands that want to connect with younger audiences have little choice but to jump on board, though, because challenges are the best way to boost follower counts. Established brands, and even some newcomers to the game, have also found a lot of success in posting branded challenges.
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Focus Sights on the For You Page
TikTok’s For You page is where users go to discover new content, so brands that want to pad their follower lists need to focus their sights on making it onto as many For You pages as possible. The platform claims to choose what videos to show on its discovery page by tracking how each user interacts with other content on videos, so keeping engagement rates up with current followers can help.
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Use Hashtags
The use of hashtags has become ubiquitous across social media sites, and with good reason. They make it easier for users to find the content that’s most relevant to their unique interests. Thankfully for social media marketers, hashtags also make it easier for brands to get found. To take full advantage of this tool’s potential, check what’s trending and follow in-app hashtag suggestions. Branded hashtags can also be helpful.
Creating a Following Can Take Some Time
Unlike other social media platforms, TikTok’s algorithms make it possible, if not entirely likely, for even a brand-new user’s video to go viral. However, banking on making it big isn’t the best way for brands to get a foot in the door. Follow the tips above and keep adding followers in whatever ways possible. Eventually, all of that hard work will pay off, and brand recognition will start drawing in new users organically.
