A personalised uniform is one way to make a great first impression. And a great first impression is what helps attract clients and boost sales. Just think about it. Who would you trust more – a plumber dressed in a T-shirt with some band’s name, or one wearing a professional plumber’s uniform with their company’s logo on it? Certainly, the latter.
This is so because employees are more trustworthy when they are dressed professionally. It is an excellent way to reassure clients that they are in good hands.
Uniforms also help eliminate the guesswork of what is appropriate to wear in the office. Many employees are self-conscious about whether they will fit into a particular work setting, and uniforms help reduce this issue by providing a consistent dress code. This sense of belonging boosts productivity and makes employees feel closer to their coworkers.
One of the main reasons why many companies don’t adopt this idea is because they find workwear boring. What they don’t know is that many companies provide workwear uniforms with added elements that can add a touch of fun and uniqueness to the workwear. Together with them, you can develop a personalised work uniform that your employees will wear proudly and happily every day. To get it right, here are some of the factors you’ll need to consider.
Offer Different Options to Your Employees
Your employees are the ones who will wear the uniform, so why not involve them in the choosing process? Opt for a few designs and let them decide which one they like most. When employees like their uniforms, they feel motivated to wear them. By doing this, you’ll prevent having to deal with any negative reactions from your personnel.
Always remember to treat genders equally when choosing designs. Remember that uniforms must be the same in terms of appearance, comfort, and formality for men and women. Personnel wearing work clothes must not only feel physically comfortable but also emotionally at ease.
Some workers might not feel at ease in shorts, while others could perspire a lot or feel self-conscious in long-sleeved shirts. Ask your staff what kind of features they would like to see included in their work attire.
Consider the Uniform’s Functionality
Nowadays, you can find work uniforms in a variety of colours and styles, which is why you must consider all of your options and select something that fits your needs. Whether you’re looking for a uniform for the field or office staff, it must be comfortable, safe and practical.
Consider the types of movements or tasks your employees will be performing as part of their job, and choose a fabric and design that allow for plenty of movement. A reliable company will offer you a diverse choice of work clothing, ensuring that your uniform has all of the qualities you want.
Pay Attention to Style and Design
Workwear should align with the brand and its aesthetics. When you choose a workwear that is visually appealing, it will promote your business for free. So, don’t ignore the design, fabric, colour scheme and logo placement.
To create a premium uniform, consider having your company name and emblem stamped or embroidered. Feel also free to add little touches to the design, particularly on the buttons, hems, and collars, to spice up the workwear.
Choose the Right Material
When considering the elements of your uniform, make high-quality materials a priority. Choose a material that looks stylish and is also well-tailored. Whenever someone sees your employees on their uniforms, they should get an impression of professionalism.
Cotton is a great material to use for t-shirts and polo shirts that are part of your outfit. Select a moisture-wicking fabric for your employees if they will be operating in a warm climate. You should choose polyester since it resists wrinkles if presentation is essential to you.
Choose Colour Wisely
Getting the colours and fabrics of your uniform right is very important. When creating a brand image, using bright and vivid colours can help draw attention. However, when designing a uniform, the style and colour you choose should be completely appropriate for the field you work in. You wouldn’t want to be served lunch in an exclusive hotel by a staff member wearing a bright yellow blazer.
In addition to fitting your industry, your colour choice should also complement your overall brand image. Try to find the perfect balance, especially if you want to combine and match specific colours. This is particularly important if you want to customise your uniforms for certain personnel.
Consider Multi-Use Pieces
Look for ways to design a uniform that can be worn in different seasons. For example, you may choose lightweight coats that can be layered over blouses or sweaters throughout the colder months, or light dresses that can be paired with cardigans in cooler weather. In addition to helping you save money, this will also allow your staff to change their style without having to acquire new clothing.
Safety
As an employer, you’re responsible for keeping your team safe and protected from any risk they may face on the job. That said, it’s important to provide them with the proper PPE. This includes a uniform designed to meet the safety and health regulations for your work environment.
Heavy-duty jobs, for instance, require clothing items that can resist adverse conditions, including limited visibility, heat, rain, cold weather, and fire. If none of these criteria apply to your business, you can just concentrate on the care, longevity, and comfort of the fabric to make sure that the business clothing you design does not negatively affect the morale and output of your staff
Consider Sustainability
It is no secret that the modern workforce places a high value on sustainability and wants to work for organizations that practice environmental responsibility. Employees are more inclined to engage with your business and spread the word if they are aware that their company is environmentally conscious.
For this reason, an increasing number of companies are making work uniforms out of eco-friendly materials, such as hemp and recycled polyester. Because of their strength and durability, sustainable materials are not only better for the environment but also last longer than standard textiles. This is a win-win situation.
