Every nation and its government worldwide are fighting the pandemic and trying to arrive at a solution. Currently, in an attempt to help the economy from sinking into a downward phase, factories, offices, and retail stores have been given the sanction to reopen and carry on their business. They have to follow the security protocols under the new normal as well. Is yours a retail store? And are you planning to reopen your store soon? If yes, you need to follow a few smart business tactics to resume your business.
Business strategies by Gary Saitowitz
The pandemic outbreak has brought significant uncertainties over the business landscape. Most people witnessed great fear and nervousness, thinking if visiting the retail store would be safe. Gary Saitowitz suggests retail stores and other business owners’ smart business tactics during mass anxiety and mixed feelings.
1. Let your customers know you are back in service
No business should ever take their customers for granted, especially during such a pandemic phase. Many business and retail stores during this time have opened and closed because of the pandemic mass contamination. Hence, your audience needs to know for sure that your store is open. It is necessary to share a message on social media or on your retail store website that you are available and ready to welcome guests and customers. You can also leverage mobile marketing and send texts, as telemarketing might involve more cost.
2. Keep your retail store sanitized
The customers currently are more scared than ever! You need to ensure that your retail store is clean and safe. You can use pictures of your store sanitization online in your social media business profile to inform customers that their safety is your utmost concern. It will provide them with the confidence to step into your store. Keep yourself fit home fitness.
3. Invest in the necessary safety and sanitation tools
You need to invest in sanitizers, masks, and gloves for your employees to use it inside the business premises. Also, keep a temperature scanner and sanitizer ready for customers. Staff can check the temperature to ensure that customers above 38 degrees Celsius shouldn’t enter the store. And customers should sanitize their hands before they enter the store. It will help you to maintain optimum security inside the store. It will lead to suitable business activities, as well.
4. Encourage customer feedback
You need to gradually draw in more customers to make up for the loss during the pandemic outbreak’s initial days. For this, it is essential to promote your business. You can request feedback on how you are conducting business from the customers who visit your office and share the same on social media. It will act as word of mouth publicity and enable others to get the courage to step into the store and make the necessary purchase.
Additionally, you can also declare discounts and other brand freebies to welcome more audience to your store. You can add the “buy one get one free” offer as well. It will help you ensure that your sales are gradually picking up during this economic downswing phase due to the pandemic.
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