With more and more businesses building their online presence in this digital era, it is no secret that a well-optimized website serves as the building foundation of any business running online transactions. Therefore, to grow your business, you must have a flawless and interactive web design that will leave a lasting impression on your potential visitors, luring them into buying your services.
Professional web design and development will produce a website that fulfills all the requirements of SEO and the users. However, most of the time, some flaws in WordPress website design can make all your efforts of building a site with a good web design go down the drain. To make yours perfect, you must be acquainted with some common website design mistakes and know how to avoid them. Here are some such mistakes-
Mistakes in Content
Content is the backbone of a website that tells the visitor what your business is all about and encourages them to take action on your website. However, surprisingly, it is one of the most overlooked and under-developed elements by businesses.
A good content strategy focuses on the type of content used, its placement, SEO adherence, and more. But even a few mistakes, whether in font size, style, spacing, or even content itself, can make your efforts go in vain. To avoid it, you can ensure that the content on your website solves user problems, is more engaging and effective, and helps your website rank higher in search engines. Therefore, always have a pre-planned content structure laid out on web pages before you start designing your website.
A website is valueless without any images, whereas irrelevant or non-optimized images can cause your web pages to load slower or poorly perform. Therefore, you must know how many images and what size would be perfect on which web page of your website. The only solution here is to use clear and smaller media files during web development.
Not Mobile Friendly
Since mobile phones are equally important as a desktop, you must develop your website, which is optimized to work on all devices seamlessly. It will also boost your SEO and Google ranking, as Google has been favoring mobile-friendly sites more. However, analytics have also shown that a website is highly unlikely to grow if it doesn’t work properly or loads slowly on the small screen of a mobile.
Too Much Clutter
Not providing adequate information can inhibit a potential visitor’s interest in your website. Likewise, too much information can also create a cluttered website that may become hard to understand, access, or consume. Any user can become overwhelmed and eventually frustrated by excessive pop-ups, graphics, images, links, text, and ads floating around your website. There are various tools in the market nowadays, like WordPress, etc., that will help you create an organized website.
Nobody nowadays has the patience to wait for more than four seconds for your web pages to load. So, a slow-loading website will only tempt a user to exit your website and visit a different site. Not only this, but slow speed also significantly impacts your rankings and SEO. So, optimize it well and cut out any irrelevant elements from the web pages.
Thus, now that you are aware of these common WordPress web design mistakes, you should keep an eye on them and refrain from repeating them for your website to perform better in Google rankings. These shortcomings are applicable in both situations- whether you are working on a new web page design and WordPress web development or redesigning an old one.
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