When you have tons of products listed on Google Shopping, you need to make sure that every part of the product is optimized if you want potential customers to find you easily. The best way to significantly improve your products is to hire a Google Shopping agency to assist you with that.
But before you hire them, you might have questions about them lingering in your head. No matter what the question is, you need to ask them at once to clear your mind. But if you want to get the right answers, you need to ask the right questions. You can find frequently asked questions from other clients that they use on a Google Shopping agency.
Question #1: Do Google Partners recognize the agency?
If you are new to Google Shopping, it is one program of every Google Shopping agency that they should be very familiar with. Google Partners have several standards set so that the agency receives the accreditation. If the agency you choose is not recognized, it might not meet with what Google Ads offers. These are the requirements the agency needs to get accredited with the Google Partners status.
- The agency’s Google Ads spend must reach at least $10,000 (based on the total ad spend within the last 90 days)
- The agency needs to have one affiliated person certified in Google Ads. The person must be certified in two specializations with Google Ads, including Display, Video, or Shopping
- The agency must notice positive client retention, revenue growth, and overall growth in the number of advertisers and revenue (also within the last 90 days)
Getting accredited to become a Google Partner is relatively easy to do. If you know that the Google Shopping agency is not accredited, you should think twice before hiring them because it raises many red flags. Ensure you never forget to ask the agency whether they are certified or not because you are paying for their services. If they are not certified, you need to look for another agency accredited by Google Partners as quickly as possible.
Question #2: How frequently do they report on Google Ads?
Any professional Google Shopping agency should report on Google Ads every month. Once you finish adding your newly created Google Ads campaign, you should expect the results at least two weeks. The Google support representative may suggest you not make any major changes with the campaign within 14 days to the account. But if the agency has not given any reports for more than 14 days, that could mean that they are not looking at your account properly. Make sure to ask for a report right away once it takes them a month not to give you the report.
Question #3: How do you charge Google Ads-related fees?
Agencies will charge you depending on the ad spend. They may request that you pay immediately for ad spend monthly or include it in their overall bill. There are also other things that the agency may charge you with.
- Ad spend percentage
- A flat rate per campaign
- The management fee for running and maintaining your Google Ads account
The best way to determine how you will pay them is to ask them upfront. Doing so will help prevent any surprise fees from happening in the long run. You should also determine the agency’s overage if they go more than the budget set. Sometimes, they would stick to the budget while others would go over to place the percentage over ad spend in their contracts.
Question #4: How many times do they check the account
The Google Shopping agency you hire should constantly keep an eye out on your account. They should also spend more time optimizing the account to get more positive results. You can find that they usually check your ad budget, ad performance, keyword modifications, bid adjustments, ad extensions, and search queries, to name a few. The agency usually provides a dedicated employee that can work with the account daily while others can check it a few times within a week.
Question #5: Did they have success with other companies?
It is never the wrong idea to ask the agency about their success stories. This can help you gauge whether they will be a good fit for your company or not. You should also ask for proof about the success stories they share with you to determine that whatever they tell you is true. They may even provide details about your other competitors, which can help you in the long run.
Now that you know what questions to ask a Google Shopping agency, it will not be hard to find the right one to assist with your Google Shopping.