TikTok is now allowing all users to make three-minute films within the app. Will it change the way TikTok users listen to music?
The app is starting to get longer videos. Anyone with a TikTok account will soon be able to upload files up to three minutes long to the app. Is this the end for TikTok’s short and snappy video approach, or will TikTok give musicians more opportunities to promote music?
The frantic chaos of scrolling through short-form videos is a big part of why TikTok exploded in popularity so quickly. It’ll be interesting to observe how interspersing large films with short segments affects the platform’s hyperactivity – and how it affects how music is used on the app.
What are the options for musicians with TikTok accounts who want to use longer videos?
From the outset, music has been a part of TikTok. The increased video time on TikTok allows musicians and producers to give lengthier performances and artists to post longer segments of their songs. Three minutes is the ideal length for showcasing a piece of music.
Long videos used to have to be split among numerous TikToks. Still, many producers came up with a unique technique to capture viewers by finishing on a suspenseful note and encouraging viewers to follow and check out the rest of their account’s videos. Artists can now use longer videos to give vlog-style insights into their creative process, communicate news, or lead song tutorials without being interrupted.
Longer form films, which will be interspersed amid the short, snappy pieces, will allow producers, such as musicians, to share more about themselves and forge closer bonds with their viewers. However, there is a risk that longer TikToks will detract from the attention-grabbing mystery of being limited to shorter films.
Will the usage of music in TikToks be affected by longer videos?
The opportunity to have an entire song utilized as the backdrop of a three-minute viral TikTok provides additional exposure for an artist whose tracks are in the TikTok catalog. Will this eliminate the domino effect that occurs when only the catchiest part of a song is shared, with listeners flocking to YouTube or Spotify to hear the entire music?
Will the introduction of longer videos now benefit a broader range of music genres? Instrumental compositions with a more atmospheric feel would be a better fit for background music than the pop and hip-hop tracks that have historically gone viral on TikTok. It will be quite exciting to follow how TikTok’s shift away from shorter videos affects the music industry.
What does TikTok’s future hold for longer videos?
In the ruthless world of social media, corporations must continuously reinvent themselves to stay relevant – but will this be at the expense of what made TikTok such a cultural success in the first place?
Because of TikTok’s immense popularity, other social media giants have adopted comparable features, such as Instagram Reels and YouTube Shorts, which are exact replicas of TikTok. If its highly addictive algorithm is changed, the platform’s unique spark that made it a threat may be lost.
TikTok is attempting to challenge YouTube’s dominance in the digital video industry – but does TikTok aspire to be YouTube? The fact that longer videos on TikTok are an “option” rather than the standard suggests that the update is currently limited to adding diversity to the platform’s existing capabilities.