Are you launching a new product, service, or company?
Is your business undergoing a major rebrand?
Big changes need bold marketing strategies to match. You can’t grab consumers’ attention without a creative marketing campaign.
Specifically, digital marketing is essential for attracting brand interest across:
- Social media
- Online publications
- Search engines
- Brick-and-mortar locations
That’s right!
Physical locations are integrating digital marketing with the help of innovative signage, geomarketing, wireless kiosks, and more.
Check out the guide below to learn more about the digital marketing techniques making waves in your industry.
Take Local Digital Marketing Techniques to an Entirely New Level
Local marketing is vital for earning community trust as a new small business. Strategy staples include everything from Google marketing to Yelp advertising.
What if you could actually reach customers while they’re browsing in your store? What if you could deliver an ad while a customer is standing in a particular store aisle?
It’s possible with geomarketing!
Tailoring marketing techniques to specific zip codes is a powerful local marketing strategy. Yet, geomarketing goes even further by targeting customers in specific spots like storefronts. Instead of promoting a message to an entire zip code, you can narrow it down to customers standing in front of a specific store, street, or intersection!
Geomarketing is a clever way to get limited-time coupons in front of consumers who are likely to use them. It’s also an excellent way to generate brand interest amongst foot traffic.
The Power of Buyer Personas
The best marketing techniques leverage buyer personas and their journeys. Together, you get a complete picture of the “buyer’s journey.” The entire lifecycle starts with brand awareness and ends with a sale.
This approach also optimizes inbound marketing strategies. Inbound marketing understands that consumers are more informed than ever. Rather than waiting around for an advertiser to sell them something, customers seek out information on their own.
Of course, the advent of the search engine revolutionized inbound marketing. Thus, content marketing techniques were born to deliver valuable media that educates and influences consumers. It’s a powerful recipe for sales.
Content marketing techniques are essential for reaching buyers at every stage of their journey. Implementing a sales funnel helps deliver, track, and analyze these techniques.
Funnel models vary among industries and goals.
At the very least, your sales funnel should facilitate:
- Brand awareness
- Product Interest
- Decision-making
- Taking action
Ideally, taking action should result in a sale, also known as a conversion. Thus, it’s critical for marketers to understand how to convert customers using sales funnels.
Digital Marketing Strategy Meets Brick-and-Mortar
More customers are preferring the self-service experience. Digital marketing has played a significant role in this consumer behavior. Just look at the success of eCommerce giant, Amazon.
Taco Bell even installed self-serve kiosks in stores. Customers can have their order receipts emailed and sign up for points.
These kiosks are just another example of digital signage at work.
This type of signage creates an eCommerce experience at a brick-and-mortar location. This strategy leverages a customer-centric approach. This approach is a hallmark of great digital marketing.
Apply These Techniques Today
Do you want to reach more consumers?
Start A/B testing these digital marketing techniques to see which strategies turn the needle. Don’t be afraid to channel your creativity to create something more fearless.
These tips are just a sample of what’s possible with marketing.
Browse the blog for even more inspiration!
