As you already know, Instagram is one of the famous Content sharing as well as advertising social media platforms. It was started in August 2016, and since then, it has been skyrocketing in usage and constantly gaining popularity.
According to Wikipedia, monthly active Instagram users had reached 1+ billion, and the daily active Instagram story users had over 400+ million that posted stories every day in 2018.
Instagram story templates allow you to create on-brand, cohesive content that lines up with your business objectives and goals. An article on Forbes says that one of the biggest reasons for Instagram’s overall participation and success is it forms one of the most authentic ways to engage. With an Instagram story, you share the moment, static or live.
In this article, we are going to tell you how to use Instagram story templates to boost user engagement and chances to increase your followers. But before that, let’s know the benefits of using Instagram Story Templates.
Why use Instagram Story Templates? They provide-
1. Consistent Branding
Instagram Stories are one of the best ways to promote your business and services and provide a medium for consistent branding. With Instagram story templates, you do not have to limit your branding to your regular Instagram post content. You can use your branded assets in your Instagram Story post to create an unforgettable image of your brand. For instance, you can use your branded elements such as logos, images, fonts & colors, etc.
2. Increase Brand Awareness
Consistent branding leads to brand awareness. Using various branded elements and assets create an indelible impression of your brand on the visitors who have visited your profile for the first time. This way, they will get to know you better and remember and recognize your brand if they see it elsewhere, like on Twitter, Telegram, or Facebook. In addition to this, you may have a chance to boost your brand awareness by using hashtags, locations, and other stickers in Instagram Stories templates.
3. Save Lots Of Design And Customization Time
Many marketers, graphic designers, and Instagram users use Instagram story templates only because they are easy to use & customize and time-saving as well. Because with Instagram story templates, you do not have to start from scratch each time you want to publish content to Instagram Stories. You have a solid basis to begin your work.
How To Use Instagram Story Templates- 5 Things To Consider Before Designing Story Templates
To use your created Instagram templates to the fullest, there few things that you must consider a few things before you start.
1. Purpose Of Instagram Templates
The first thing you must consider before starting creating your template is the purpose of Instagram templates. Think about how your Story templates can help your business reach out to your target audience effectively. Since you can create different templates for various types of content, such as videos, blog posts, and user engagement stickers like Like, Share, Ask me anything, etc., it is better to make a list of the kinds of content you want to advertise or share and start creating templates that serve the purpose right.
2. Represent Your Brand Through Your Template
It is better to keep your brands image in your mind while creating or choosing templates for the post. This way, you can easily present and promote your brand and business. However, while doing that, try to keep them in sync so that you do not create brand haze. Use watermarks, your business or brand logos, color schemes, etc., in your templates to represent your brand.
3. Your Templates Should Accommodate Videos
Another thing you should consider while designing your Instagram story templates is that they should accommodate your videos. You can use various 3rd party tools to do that. Online graphic design platforms such as vistacreate are specially designed to help you make your content accommodate an Instagram Stories post. Doing that will help you create more attractive and engaging Instagram Stories posts.
4. Keep Your Design Simple
Many professional graphic designers believe that keeping template design simple and clean can help the content speaks for itself and reach the audience more effectively. Because such a design template does not compete with oppressive design elements, you can do experiments or go a bit over the top with your story templates if it is a regular post, but when it comes to the look of your brand, rather keep it simple.
5. Design Practical Story Templates
While designing your IG story template, make sure it has only practical information that you want to convey to followers. Also, the Swipe up feature covers all crucial information in the template. Ensure the idea for your story templates is practical before spending lots of time creating them.