Are you ready to take the leap and launch your own digital marketing agency? A couple of years ago, breaking into the digital field was unimaginably complicated. Now, it’s a whole different story. If you’re dedicated and skilled enough to take advantage of such a slight difference, you can create a fully operational digital marketing agency from scratch. You can start by reading the best digital marketing books available in the market. You don’t even need to have a physical business presence, as all operations can be carried out using email or Skype. This is how to make “working for yourself” work for you.
Have A Good Think About What Services To Offer
A specialist in digital communication helps companies target, reach out to, and establish relationships with customers online, across various channels. They have a good understanding of the product or service that the client offers as if it was their own. Many resorts to using digital marketing agencies because the costs are significantly lower compared to having an in-house team of digital marketing experts. When you first start out, you’ll need to have a pretty good idea about the services that you’re going to offer. More exactly, define your offer.
The business landscape is currently dominated by service-focused businesses, so you must come up with a successful service offering. Here are some examples of services that you can offer:
- Search engine optimization
- Facebook advertising campaigns
- Email marketing
- Digital competitive analysis
- Web content writing
- Branding and creative services
- Sales funnel marketing.
Let’s focus a little bit on the last element of the list. Many organizations need help when it comes down to driving revenue by combining marketing and sales efforts. If you have a sales funnel builder such as ClickFunnels, you can easily help clients meet their project planning goals and deadlines. And you’ll be paid handsomely for it. Find a price plan that works for you and get started building sales funnels for clients. ClickFunnels is easy to use if you have some kind of knowledge and skill in the online marketing industry.
This list is far from being exhaustive. Your digital marketing agency can offer different services, which are paramount for growing a business in the digital age. They will be in high demand because the Internet continues to grow and, therefore, the potential is strong. Anyone who hires you benefits from your expertise. Internet specialists often wear more than one hat. But don’t fall into the trap of thinking that you need to be everything for everyone. Set a target-able, reachable audience. Select a niche or target market to make sakes much easier.
Build A Small Business Website
Establish your Web presence by creating a website for your digital marketing agency. The website is the first place that people will meet your brand, so make sure to put it on your to-do list. It doesn’t have to be something complex. Simple website design is the best because it’s universally appealing and, most importantly, gets more conversions. The website may be simple, but it has to look professional and give prospective clients all the information they need to decide if hiring your digital marketing agency is the best choice.
Creating multiple pages for the sake of search engine optimization will negatively impact user experience. You don’t need more than 3 pages. The question now is: What pages should your website have? The most important pages that every website should have are a Homepage, an About page, and a Case Study page. Undoubtedly, the homepage is the most important part of the website, so you should spend some time perfecting its visual design and content. The homepage needs to create a good first impression. Visitors decide if they like the website in roughly 50 milliseconds and the visual impression makes the difference between losing prospects forever and transforming them into lifelong clients.
Ideally, you should have landing pages for all your services. Contrary to popular belief, they’re not overrated. The people who come to your website find themselves in a certain stage of problem awareness, which in turn dictates what they’re looking for. The landing pages ought to address client concerns at various levels of problem awareness. Design each page with one idea in mind. Have a call-to-action above the fold and make visitors responsible for your conversion rate.
In addition to setting up a small business website, it’s recommended to secure your brand on all important social networking platforms, such as Twitter, Facebook, LinkedIn, Instagram, etc. Don’t make assumptions about where the target audience might be. If you’re targeting, for example, millennials, Facebook is definitely not the best place. Try Instagram and Snapchat. Clients will check your social media pages before hiring, so please make sure to improve your profiles.
Figure Out How You’re Going to Get New Business in The Door
Last but not least, you have to get clients for your digital marketing agency. Winning customers and growing your online business is hard, but it’s not impossible either. Develop your brand, obtain relevant data, come up with a marketing plan, and do your best. In other words, treat yourself as if you were a client. Marketing yourself follows the same set of principles of marketing a business. You need to show the world your best, that is, to convince others that you have the answers to their problems. If you’re hoping to make a name for yourself as a savvy entrepreneur, allow people to see your true value.
Do everything you can to improve your conversion rate. If you want to sell your services faster and easier, don’t hesitate to deploy ClickFunnels. It’s the go-to solution for building killer sales funnels. Running a digital marketing campaign implies more than running Facebook ads. You have to work on creating funnel assets. You’ll want the sales funnel to be fully optimized so that it will convert once traffic starts coming in. Thanks to software like ClickFunnels, you can automate the entire sales process. Basically, you can control every stage of the journey.
At times, you’ll want to get out from behind the desk. Delve into the real world and promote yourself at local events where you can find business owners and important decision-makers. Make a name for yourself in the local business community and really get to know your potential clients. After all, they’re human, not numbers. Grabbing a coffee with someone is great, but if you go to hosted events, you can speak to clients and find out what they’re interested in. So, what do you say?
