The internet world abounds with marketing opportunities. Today, there are close to about five billion online users worldwide. And social media algorithms keep pushing the limits to which a business can carve the market out of this lot. However, marketers don’t necessarily need to be digital extremists. Traditional marketing still holds a lot of promise for businesses. So posters, flyers, etc., can still give your business an edge.
Good marketing never leaves anything to chance, whether you’re running your marketing solo or have a third party calling the shots. Check out these tips for marketing your business on and offline.
Brochures
A brochure is a leaflet or pamphlet containing an organization’s official information. Brochures can be distributed in person before, during, and after an event and can serve as a guide to an event’s proceedings. Well-designed brochures can even serve as souvenirs or keepsakes for all guests.
Generally, brochures afford businesses an avenue to reach potential clients or an older target market who spend less time with their phones. There’s no one-size-fits-all template in designing these materials. But it pays to be very spot-on with your messaging. You can either opt for the tri-fold or z-fold format in structuring information on your brochure.
Image Boards
Visual advertising compared to text can help you tell more compelling stories on the internet. Today’s online market is very competitive. Focusing on your visual identity as a business can be a great way to ramp up brand awareness. Modern brands have several visual creating resources at their disposal, including image boards or pol boards. They’re anonymous internet image-sharing platforms that originated in Japan as ‘chan’ forums for political activists. Today, some of the best chan boards available for businesses include 8chan, 4chan, 2chan.
Branded Merchandise
The relationship between businesses and customers is nothing short of a journey. It behooves businesses seeking sustainable growth to relate with new customers until and even after they become loyalists. At the heart of marketing is the need to develop a personal connection that can fuel this business-customer relationship. And it’s a given that non-mutually beneficial relationships don’t always last.
Customers give their attention and money. In exchange, businesses also offer products or services and, above all, value. Distributing branded merchandise to your customers can be a great way to ensure this relationship is not one-sided.
Many businesses are quick to think of T-shirts and stationery anytime the merch topic comes up. There are many merch avenues to explore. It’s advisable to listen to your customers and determine what valuable gestures could best reward them for their business with you.
Guest Posts
Social media and blog websites can help champion your marketing efforts. As you proceed with regular content publishing on these platforms, your post reach grows, and so does your visibility. But it might not be enough to conclude that customers match your page every day just for your products. What every customer wants, beyond all the nice brand creatives on Instagram, is value. So, to ensure your online platforms don’t grow stale, you can try guest posts. Variety, as they say, is the spice of life. Content variation helps to diversify your content experience.
Influencer Marketing
Throughout history, word-of-mouth has been one of the most important marketing options available to businesses. The concept has evolved significantly. Traditional word-of-mouth marketers have, to a large extent, transitioned into the influencers of today. But influencer marketing takes word-of-mouth marketing to a new level. Influencers usually build cult-like communities around their personality. So that as this community grows, they can leverage it for marketing purposes.
Studies show that about 70% of young social media users trust influencer opinions about a brand more than branded content. Creating a branded campaign about the best product in the United States is okay. But an influencer can get that same product to go viral with only a meme.
