The web is full of various methods that help drive traffic to a website. But you can never know whether certain tactics are worth attention.
Nevertheless, it is critically important to make sure the site gets enough traffic that leads to a high conversion rate.
What methods to choose?
In this post, you will find five actionable methods that drive traffic to the sites like a charm.
Let’s get the ball rolling!
1. Keep on targeting topics that people explore online
Let’s start with the example – Visme’s blog drives 1.3M of traffic monthly.
On one hand, it happens thanks to your SEO efforts. As long as your pages rank at the top of the SERP, you’ll generate tons of traffic.
On the other hand, if you don’t create content that people want to find on the web, all your SEO efforts will be in vain.
How to target topics that people try to find on Google?
For this, you can use specific SEO tools that will help with this. One of the tools is Keywords Explorer from Ahrefs.
For instance, your business is about offering custom cardboard boxes. One of the target keywords would be the “cardboard box.” Go to Keywords Explorer and analyze this keyword. Click the “Matching terms” report and the “Questions” tab.
The report suggests 3K topics that you can choose from. Your goal is to pick the most promising ones. Therefore, you should narrow down the results by drawing attention to these two metrics:
- Level of traffic potential (TP) – the estimated number of traffic you can get if you rank #1 on Google for that topic.
- Keyword difficulty (KD) – this metric shows how it will be difficult to rank for the given keyword in Google’s top 10.
Apply the filters per your needs and pick those topics that work for you.
2. Contribute with guest content
Guest blogging rocks. You create unique content and get the following benefits in return:
- Tons of referral traffic
- Brand promotion
The only trouble that you may face is finding guest blogging opportunities.
How to find blogs that accept guest contributions?
There are two actionable ways.
The first one is with the help of Google search. Go to Google and use a search request like “[niche] + write for us”
You can see the list of sites related to your niche and accept guest posts. Skim through the list and reach out to the webmasters with your content ideas.
The second way is to use Content Explorer tool. It will allow you to find blogs according to desirable SEO parameters.
How to use it?
For example, you want to share some marketing ideas across third-party blogs. Your target keyword will be “marketing.” Apply the above-mentioned filters and rip the benefits.
Review the list of the blogs that might accept your guest posts. Keep in mind – not every site can include a “write for us” page. However, it doesn’t mean that such websites won’t be happy to have you as a contributor.
3. Don’t forget to update old content
If your content ranks high on Google, it doesn’t mean that this position will stay the same in the future. Your competitors may outrank you. Google lowers your ranking down if the content is outdated.
Thus, to keep rankings afloat, you need to update old content.
It is hard to find out what pieces of content need to be updated.
Likely, you can install a free WordPress SEO plugin from Ahrefs. This plugin runs a content audit and figures out what blog posts you should update.
To get an idea of what you should update, review the top-ranking pages. Draw your attention to what these posts have and what your one doesn’t.
Furthermore, the rankings may drop because the following aspects of your content are outdated:
- Links (broken)
- Year in the title
By updating these elements, your piece of content becomes refreshed. However, there are cases when you need to rewrite the entire post from A to Z.
4. Use Reddit to drive traffic
Reddit is a huge platform that unites over 330 million active users monthly.
It sounds promising in terms of promotion, isn’t it?
It would be so if Reddit likes marketing. Instead, Reddit hates marketing as hell.
If people who hang on Reddit notice a bit of self-promotion from your end, they will start downvoting your post or kick you from the subreddit.
Although Reddit is one of the best marketing communities, you must be careful there.
First of all, you should start sharing useful pieces of advice via comments. Build credibility and trust by upskilling yourself as a Redditor. And when other Redditors evaluate you as an expert, you can start referring to your content.
Take your blog post (related to the topic discussed in the thread) and remove all the links within it. Then, format it in markdown and post. Don’t forget to leave a link back to the original post.
5. Create and rank videos on YouTube
YouTube videos can rank on Google. You can notice that when you type a search request, there are a few video suggestions appear.
To get an idea of what videos would rank on Google, you need to figure out the topics people like to watch video content about. You can explore these topics with the help of Content Explorer tool.
Type this request “site:youtube.com inurl:watch title:topic” and sort the results by “Page traffic.” For example, you have a website that offers custom boxes. These boxes are of different kinds – gift boxes, designed presentation boxes, cosmetic boxes, etc.
You need to find out if creating a video on gif boxes would make sense in terms of driving traffic from Google.
As you can see from the report, there are not so many videos on this topic. But they provide some traffic to the sites.
To Sum Up
The process of traffic generation is not easy. It is true. Despite the fact – you can succeed by using the right methods.
The suggested five tactics are workable. You can use them right off the bat.
If you think the post lacks more actionable tips, feel free to share your suggestions in the comments.