Often email campaigns suffer from spam filter hostile behavior. If a tester won’t tell you why email spam check results have been spoilt, learn it all here!
Learn about spam filtering software to expect best from every email spam check
There are no mysteries about spam filters’ primary task: to detect unwanted e-letters filled with annoying advertisements and block them. However, the successful running of email campaigns often fails as spam filters perform a check of a user’s activities. That’s when b2b content creators usually start to try finding out what caused this problem. An email spam tester will notify you of the existence of problems but it’s not guaranteed that it will describe its causes to you. So, why may spam filters not like users’ behavior?
-their e-letters may come from domains with low sender reputations. It often happens due to some users not taking care of their accounts properly. Why? They simply may think that if they use a mail tester spam will disappear automatically;
-spam trigger words and phrases happen to have been used in some of your messages to prospects etc.
Applications and software meant to filter spam deal with incoming and sent letters as well. It results in the existence of a large number of various spam filter programs. And each of those applications has its own mechanism of functioning. It’s impossible to describe the logic of each of those programs here. However, the main reasons for spam filter software’s hostile behavior is analyzed below.
Something email spam check applications won’t tell you about: how spam filtering functions
Like any computer software, programs performing the filtering of spam have an algorithmic basis. While an email spam check application’s algorithms imply looking for potential problems, a spam filter performs a test of a different kind. The mechanism of how such software’s algorithms function is the following. Each of them is meant to carry out the evaluation of every aspect of an incoming e-letter. If any suspicious elements are detected, a spam filter won’t let such an email land in a user’s inbox but will direct the presumable spam letter to one’s spam folder. That’s the difference between an email spam checker and spam filtering programs. The former simply checks whether any emails have been blocked while spam filters perform blocking themselves. Besides, to filter spam also means:
-to perform the evaluation of users’ activities and reveal potential spammers;
-to analyze users’ reports on the behavior of other senders and use them to decide whether an e-letter is spammy or not.
Naturally, there are various types of spam filtering software that will be analyzed further in the article. Besides the types of spam filter applications, what you can also read about here is how to avoid problems with them and improve sender scores.
Effective email campaigns with language spam checker apps not giving trouble
It was mentioned above that spam filter types are numerous. It’s based on the fact that each kind of such software may be responsible for analyzing its own side of a user’s activity. Therefore, there exist programs for filtering the body of a message, its header, the way it’s written, and so on. Let’s analyze the peculiarities of spam filtering software on the example of language spam filters.
The need for language spam filters arose when emailing becoming international had gone really global. You see, if a recipient can’t read an email, he is highly likely not to send the letter to the spam folder. Besides, a person reading some spam letter isn’t a spammer’s goal. A naive recipient is supposed not to comprehend the content of a letter but to click some link or download a file to his PC. What is the role of a language spam filter here? Such software doesn’t let letters in a language foreign to you through lest you should become a spammer’s victim.
Problems with spam filters prevent a user from generating maximum business leads. Many wise businessmen choose to play it safe and hire Folderly – a company providing top b2b lead generation services. With Folder which is a product of the b2b lead generation company Belkins, any email campaign runs as smoothly as possible.
What categories of email spam filter and checker software are there?
The main spam filter options are usually these 3: Spam Assassin, Barracuda, and also Microsoft Outlook. Each of these software categories is a set of various spam filter solutions for best b2b lead generation. Now it’s time to analyze those applications and see what each of them has to offer.
First, let’s take a look at what Barracuda is. The appliance is based on cloud technologies and a database of spammers whose activity is spotted most often. The program checks every letter using the database to make sure that a user gets letters only from genuine users so that a company could always keep deliverability on a decent level.
Second, let’s analyze Spam Assassin. Here we deal with a standalone application with the ability to be integrated with a user’s mail server. The functionality of Spam Assassin includes such options as performing a DNS check, Bayesian filtering, etc.
Third, there is Microsoft Outlook. In the case of this software, we deal with an application that is able to analyze incoming e-letters, perform the scanning of a sender’s DNS records, block suspicious messages and put spam emails where they belong, that is your spam folder.
From using an email checker to taking care of DNS records and a sender ID: how can I improve deliverability
On the whole, there are many things able to make a spam filter see a spammer in you even if you are not. How can one avoid such a sad thing happening to him and save his email deliverability?
-stay away from using spam trigger lexics in e-messages. It’s not that difficult as the Internet provides lists with all the spam triggers on them;
-don’t forget about organizing the mailboxes of yours. That’s another important thing allowing to bring order to a company’s email marketing. This thing implies keeping in mind that filtering software often breaks inboxes down into such folders as primary, forums, social, updates, promotions, forums. Configure your filters so that messages from this or that sender went to a certain inbox folder;
-see to it that the email account’s DNS records are in check. It’s necessary to always be ready to prove yourself as a genuine sender, not a spammer or spambot;
-make sure that your sender ID is a proper one. Provide all the recommended information like a personal photo, genuine email address, etc.;
-never forget about the necessity of running deliverability checks so that existing problems could be revealed and obliterated as soon as possible.