Without customer feedback, you never really know how well you’re performing or where you could stand to improve.
The benefits of a survey are numerous, helping you to understand who is purchasing your products, how they’re using them, what market trends are picking up, and more.
The question is, how can you implement surveys to get the best results?
Read on to find out how you can get more from your surveys.
Test Measurable Methods
If you want to know when to survey to get the best results, you’ll want to test out a few methods–and measure those results. Timing is key when it comes to a successful survey, but the best timing comes down to your customers and their preferences.
For example, let’s say that you try three different survey methods:
- Email surveys
- Receipt surveys
- Social media surveys
Even if all three options bring your customers to your main website in order to complete the survey, make sure you’re using a unique link for each. That way, you can see which survey generates the most responses.
Incentivize Your Surveys
Surveys are highly beneficial to you, but they may not be that interesting to your customers. That means that you’ll need to give them a reason to help you out, and nothing is more effective than an easy-to-redeem incentive. The easiest incentive to provide is a discount or free product upon completion of your survey.
Make Your Surveys Functional Across Devices
Nowadays, our customers are plugged in and online. This can make it easier to reach them on digital platforms, but it also means that you need to meet their expectations for convenience and speed.
An easy way to lose out on an opportunity to collect survey data is to make your survey functional only on a desktop or laptop computer. If a customer can’t complete a survey as soon as they’re prompted, they’re far more likely to lose interest or forget. Since many people are checking things like social media and email on their phone or tablet, you need to ensure that your surveys are compatible with those devices.
Don’t Just Survey Your Customers
Customers aren’t the only ones whose feedback could help you to improve your company. You need to give your employees opportunities to share their own opinions and experiences, too. That’s right, you should ask employees to complete regular surveys so that you know not just how to improve the face of your company but the internal workings, too.
Take Advantage of the Benefits of a Survey
As a business owner, you’ve long known about the benefits of a survey. The problem is that you don’t always get the results you’re expecting when you make a survey available. By using these methods, you can find the best ways to implement surveys for your company and get better results every time.
Looking for more ways to improve your marketing and customer feedback results? Take a look around for the latest tips and guides that will help you navigate marketing in both digital and personal ways.