All set to take place on 29th November 2022, Giving Tuesday is yet again ready to transform the communities for the better. This global generosity movement, which first took place in 2012, has been unshackling the power people and organizations hold when creating a better future for their local communities.
While many organizations are ready to rock the most anticipated giving movement, a specific giving Tuesday toolkit is to be followed to reach the appropriate audience. Here are seven points/tips which will help you plan your giving Tuesday more precisely and maximize the result for your non-profit organizations:
- Setting proper goals
- Gathering ideas and tips
- Creating a campaign calendar
- Email campaigns
- Press releases
- The Day of Giving
1. Setting Proper Goals
Setting objectives provides your work context; by giving your donors a clear vision to support. You are not just aiming toward a bright future but are also building a community that will help the others around you. Not to mention the thrill and intensity of having a specific, ambitious objective! Choose a goal you feel confident achieving, and raise it by 10% or maybe 15%.
2. Gathering the ideas and tips
Your ideas and tips on how you are going through this giving movement will wholly make you or break you. From setting a proper social media presence to showcasing a good image of the company, a lot needs to be decided upfront to gain the required grant. One can run social media ads, opt for peer-to-peer publicity, and hold various public and virtual events to attract people.
3. Creating a campaign Calendar
To get the desired results:
- Start preparing a month before or more.
- Stay focused, set goals, and walk with the pipeline of tasks.
- Begin with securing matches and creating assets, followed by a kick-off meeting with your peers.
- Start scheduling your online and offline content like postcards, emails, social media posts, and others so that they get enough time to reach the right audience.
Keep sharing emails and pings about “Save the date” with the supporters, so they stay informed and do not miss it. Invite people over and ask them to join by donating early. Give some credits or souvenirs to the ones who donate first. Send out the official email announcement and ensure it reaches everyone you aim for. Set a date, and post it on each social media platform simultaneously.
Get creative with your content, and ensure it is engaging enough to attract supporters. Stay calm and do your best on the day of the event, and once it is over, do not forget to follow up. This follow-up can include a thank you and appreciation for each participant. Make sure every statement has a motto, with the byline of doing good for the community.
4. Email Campaigns
Most of the professional work is done over emails, be it setting up a meeting with a firm or just giving out an official invitation; emails have been a major part of various sectors. Not only this, with the rise of social media, many businesses might have shifted their updates to it, but the rustic style of sending out emails is still above them all.
Make sure your donors promote their donations on social media as part of an essential Giving Tuesday social media plan to inspire others to give. There are a few strategies to persuade contributors to contribute, but the most crucial is establishing an atmosphere that prioritizes urgency and collaborative effect.
Check to see if your audience is prepared for Giving Tuesday beforehand. Begin your outreach efforts some weeks before the big day, and spend the whole day sharing the objectives and accomplishments of your organization. Don’t forget to let others know how Giving Tuesday donations have helped your business. Remember that these are only examples and suggested content for your posts. It is crucial to customize them for your company. Your programs, objectives, and goals are all distinct from others, and this distinctiveness will inspire donations!
The day of giving
As the day arrives, plan to go full throttle. From assigning the right people to the right areas to giving out full and brief information, there is a lot one must do. Giving Tuesday is a celebration of generosity rather than merely a day of giving. Support in your planning, reassurance that you are on the right road, and some ideas on how to make you are Giving Tuesday event unique are all things you could find useful. Consider all the ways you can make your event inclusive, accessible, and a real reflection of the ideals of your nonprofit because it will serve as a representation of it. They will be overjoyed to be invited inside for a celebration of your generosity.
Once You have brought in donations, found potential donors, and connected with your base, it is time to show the donors that you care. After 24 hours, send an email to everyone. Thank your email list sincerely, and include statistics in the email if you have them. If something significant occurred, you should also mention it. It is crucial to explain how you plan to use these gifts to make a difference; you should also outline your objective, impact goal, and anticipated outcomes.
Utilize all facets of each channel to the fullest extent feasible since Giving Tuesday is vital for NGOs. You may be certain that you will increase donations, publicize your cause, and build relationships with others. Giving Tuesday is the ideal opportunity to enlist the aid of your devoted followers, encourage them to use the influence of their networks, and spread the news about your work to fresh and more people. As a result, careful planning is essential.