Innovation is critical when brainstorming for a growth hack or a new idea.
Every business is on the lookout for a novel marketing campaign that offers its target audience an emotional and unforgettable experience. Their customers have more reasons to use their services or brand.
Brands are investing in events to improve their digital marketing process. But many in-person events have shifted online. While the experience is changing, the goal is the same.
Virtual event planning is tough, especially in keeping attendees entertained and engaged throughout the event. But technology is getting better, and there are many virtual event activities and ideas that can help keep the experience memorable and interactive.
One way of doing this is through a virtual photo booth.
What is a virtual photo booth?
This is a photo booth that lives on the internet and as part of an online event. This functionality allows your event attendees to take photos of themselves using their mobile devices or laptop webcams.
The photo booth aims to generate meaningful conversations with your attendees. These booths allow attendees of any event to use virtual photo booth props, take timed selfies, pose with friends in virtual group shots, and apply virtual magic backgrounds.
Future events will be hybrid, so virtual events are here to stay. Therefore, if you are planning a virtual trade show booth, conference, or even a party, here are eight reasons for adding an online photo booth activity.
Benefits of adding a photo booth to your online event
1. Easy to use
The photo booths are browser-based. So, anyone can use them on any device that supports a browser, a web camera, and the internet! This is the technology found in most desktop computers, laptops, tablets, smartphones, and some TVs.
As the host, you get a unique photo booth web page from the service provider. For example, Studio Z offers a virtual photo booth that does not require you to download and install any programs or applications. Plus, event attendees only need to enter an event URL into their browsers they have instant access!
Once in, a guest can capture digital photos or even create interesting GIFs using their own devices. Each guest can easily share the images using social media, email, or text messaging.
2. Branded and shareable digital content
Photos created by the event attendees are easily customizable to carry a digital design. This may include your business’ branding, unique event text, and even your company logo.
This presents you with an awesome opportunity to increase the awareness of your brand. The more your attendees share the photos with their social media networks, family, and friends, the more eyes on your cause, event, or business.
Plus, there is the option to customize the entire online photo booth page with your company logo and branding. This creates a consistent and critical brand experience across the entire virtual event.
3. Easy integration
The best virtual photo booth is one that’s on a webpage. This presents you with a straightforward way of connecting it to your virtual event.
If you are using a virtual event platform or even your website, you can include the unique URL directly on the event page or virtual conference platform for easy access. Attendees can get to join in the fun in real-time using a live photo gallery that’s posted to the event page.
4. Keep attendees engaged
Several fun elements make an online photo booth more engaging for your event attendees. Apart from burst boomerang animations and animated GIFs, guests can add digital stickers and fun virtual backgrounds to inspire some creativity.
All the elements in the photo booth bring an unforgettable and unique experience for each attendee. Most importantly, the experience is shareable. Are you looking for a virtual photo booth wedding, baby shower, exhibition, or virtual office party idea, the possibilities are limitless!
5. Easy to share
When event attendees post about your events on social media, it’s excellent exposure for your brand. The images are usually viewable via a customizable share page that’s easy to share directly with Twitter, Facebook, and Instagram.
Plus, you have the option of changing the social media captions to include your event hashtags or texts!
6. Bring stakeholders together
Alt-text: People bring their hands together in a show of unity
The experience and energy of being in the same physical space with other people are hard to replicate via an online event. Fortunately, your online photo booth can help create a sense of togetherness by having attendees create group photos virtually with colleagues and friends—no matter the distance.
This is useful for creative and fun images, and it allows for interaction with other attendees and eliminates feelings of social distance. It is an exceptional feature in a virtual happy hour, work party, or corporate staff event!
7. Drive traffic to marketing channels and your website
Have a clear description of your objectives and goals during the planning of an online event. Optimize the virtual photo booth by including calls to action during the entire session to achieve the goals of the event.
For example, if you intend to increase the next event’s sign-ups, include direct links to the sign-up page using emails you send the photo booth images. This is an important feature for online marketing activations, expos, and trade show booths. Since email is among the top three social sharing methods for business content, take advantage of the feature to convert your attendees into loyal customers!
Adding a quick survey to the photo booth also helps you gain valuable insight about your attendees, especially if they are potential customers. The survey may appear on the photo booth page before or after a photo session. Plus, you can use this opportunity to ask targeted questions to qualify leads.
8. An album of memories
After the event, you have an awesome gallery of the attendees. These are photos you and the participants can look back and reminisce.
Explore the possibilities
The way people attend events is changing, but technology is doing its best to maintain the same photo booth experience. Add a virtual photo booth to your next online event and keep your attendees engaged and happy while interacting online.
Do you want to harness new-age technology for marketing your brand? Make sure you check out our blog section to learn more!