Instagram has grown from being just another social media tool to becoming the preferred marketing platform for brands. 71% of businesses in the US use Instagram to connect with their target group. As compared to images, videos note a significantly higher engagement in this platform. That is why businesses are in a constant pursuit to create branded video content and share the same over Instagram.
In any social media platform, the number of followers is seen as an important performance metric of a brand. Instagram is no exception, and businesses are looking for ways to create video content and attract followers. Even creating informational and valuable videos can go a long way towards consolidating a loyal following of customers. Here are 7 video marketing hacks that will help you attract more followers to your Instagram brand page.
Optimize the Length of Your Video
Instagram allows you to post different types of video content, and each of them has a length restriction. While Instagram stories are restricted to 15-second clips, feed posts can be as long as a minute. You can go for carousal posts where you use ten subsequent video clips in your story or feed.
Instagram also allows brands to post long-form of video content on IGTV and share the same on the platform. As a content creator, you need to evaluate the ideal video length in your niche and then plan your content. Front loading the content is a welcome step as that helps attract viewers into watching the video. Optimizing the length of the video helps to bring down drop-off rates and get more people to follow your brand page.
Plan Instagram Giveaway Videos
These days, Instagram giveaways are the most popular way of increasing one’s followers. Here, you offer a giveaway gift in exchange for something that you wish of your followers. This can be as simple as a post share or something complex, such as creating a video on a theme.
Giveaway events have complex rules, and brands often choose one lucky recipient from the applicants. To make the most of your giveaway campaign, be clear on your expectations from the participants, the selection criteria, and the subsequent gift. Ideally, you can create videos where you discuss these details about the events. Since Instagram users are more likely to watch a video, this will increase participation in the digital event.
Have a Video Posting Schedule
Instagram is a highly crowded platform, and you need to be on your toes if you wish to keep your followers interested. Start by listing out the different types of video content that you intend to post on Instagram. Based on your resource and time availability, identify the frequency at which you can come up with such videos.
Then plan a schedule so that your videos are spaced out and uploaded at similar intervals. Plan your content so that different video types get equal weightage in the schedule. That way, your followers will be interested in your content and enjoy the videos that you post. When your existing followers enjoy your video, they are likely to share the content and spread the word among their peers. With that, you can expect an increase in your followers.
Target Niche Audience for Your Videos
With Instagram videos, you can target people at every stage of your sales funnel and offer them content that motivates purchases. Understand that sending your video to any random person on Instagram will not get you, followers. You need to categorize your potential customers on their age, gender, taste, and other crucial characteristics.
That way, you can align your videos to get maximum followers. For example, product demo videos are popular among a millennial audience. On the other hand, older customers prefer testimonial videos while choosing a product. As a brand looking to extend its reach on Instagram, you need to create diverse videos to cater to each target group.
Understand Hashtags Before Using Them in Your Videos
Hashtags play an instrumental role in making your video content discoverable on Instagram. The platform allows you to use up to 10 hashtags in a story and 30 hashtags in a feed post. However, you need to realize that the addition of random hashtags will not do you any good.
Start by identifying industry-specific hashtags that are relevant to your video post. When you use these specific hashtags, it helps your video get discovered by the community members. As you establish a digital identity for your brand, come up with branded hashtags for your Instagram niche audience.
General theme-related hashtags create an impression of a social brand and increase your chances of being followed. For the best results, we recommend that you spend time evaluating the different types of hashtags and then identify the one that works the best for you.
Create an Instagram Feed Theme for Your Videos
For any brand, the 9-grid feed helps potential customers form their first impression of the brand. That is why you must ensure that all your Instagram videos maintain a consistent theme and style. Before you set out on your Instagram video marketing journey, identify a theme that is relevant to your niche.
A feed theme will allow you to catch the attention of casual visitors, thus making them more likely to follow your account. If you are unsure of which theme to choose, spend time studying the Instagram feed of your competitors and list down their themes. Then, come up with a creative and original theme.
Leverage User-Generated Videos
Instagram is a visual medium, and your followers are people who share video content themselves. Encourage them to tag you in posts where they use your products. Then, seek their permission and repost the content.
Such an act will make the follower feel valued and sow the seeds of a relationship of trust and loyalty. Moreover, your followers will be more attentive towards checking your video content when they have hopes of seeing their (or their friends’) name in it. From the brand perspective, this will give you content to share from your Instagram handle. As you invested minimal effort in creating such content, this is a win-win situation for everyone.
The above tips will help you plan your Instagram video content and its distribution. With video editing tools such as InVideo, you can create high-quality videos that will catch the attention of Instagram users. The consistent delivery of high-quality videos will help you earn more Instagram follow and boost your brand’s social media popularity.
