Fashion is one of the few genres of business that can never run out of new ideas, and if you are a startup or a small business, there are tons of opportunities out there for you, but all you need to do is find them.
Ideation is just the first step towards a successful business, to MARKET the idea is what would make your business successful, but unfortunately, this is where most businesses do wrong.
Marketing is no more a luxury but a necessity if you wish to make it big in the competitive fashion industry. Below, we have rounded up a list of seven effective marketing tips that you should consider if you are just starting out.
1. Creating a unique Logo
You need to spend time designing and coming up with the logo of your brand, your brand should be synonymous with your logo, so no matter how good your products are if your logo isn’t attractive people won’t go ahead with your products.
We all know how successful Nike is, and it is not just a fashion and clothing brand, it is more than that. Yet whenever we look at Nike clothing, we identify it with their “Tick Mark logo.” We believe Nike did a lot of things right, including their logo, which was a definite gamechanger.
So, spend time, money, and resources in a fashion logo maker, no matter how expensive it might look, it will help you reap results in the long term.
2. Building Your Business around your USP
USP, or, Unique Selling Proposition, is the idea that if you have something new, fresh and unexpected to offer to the market, you go ahead with it, and build your business model canvas around it.
A very good example will be never-seen-before crocs and converse shoes. Among the n number of shoe brands in the market, we will be able to recognize crocs and converse shoes due to the different “element” in them. Such is the impact of having a Unique Selling Proposition.
3. Making Potent use of Social Media
In the last decade or so, you will notice that the brands that have successfully harnessed their social media resources are the brands that have taken their businesses to the next level.
If your brand’s target audience is youth, that means not just teenagers, but also the late 30s, you can effectively use social media to market your brand. There are businesses that now have separate teams looking after their social media because they understand how important it is.
4. Harnessing your Online resources
The pandemic was a great eye-opener in regards to the power of digital media. It communicated a message to the entire world that you should not solely depend on your offline store for your entire revenue. Besides, offline stores come with a lot of restrictions, like small reach, small inventories, and more. So, build on an online store and see how convenient it is.
5. Hosting fashion gigs
A lot of our above points were generalized when it comes to marketing, but this one is solely for the fashion entrepreneurs out there. There is no better way of getting noticed than fashion shows for clothing and apparel. This is why they are important.
You can have your clothes on display all day, but nothing would work, but as soon as a fashion show is hosted where a known face walks in your clothes, you will see how impactful they are.
6. Don’t forget Print!
Just because the new ways of marketing are up and coming, you cannot quit upon old school ideas. Digital and Print marketing has been going on in the fashion industry for years now, only because they are result-driven.
Having your billboard at hotspots, or featuring television commercials is always effective, and they might be expensive but are necessary. So, to achieve the highest ROI, create an appropriate mix of the new and old ways of marketing.
7. Investing in building customer loyalty
Just because someone shopped from you once, doesn’t mean they will shop again, or doesn’t mean they are a loyal customer now. You will have to convert them into one. No better way than offering them regular discounts and promotions.
Also, sending them a newsletter on the email is a good option. At the end of the day, you will have to come up with ways so that your customers don’t switch.
We hope this article gave you a healthy start for marketing your fashion brand. All the best!