Around 38% of consumers redirect to an eCommerce site through search engines. Therefore, it is essential to optimize your eCommerce to be on top of search results. Otherwise, you will lose 33% of those consumers who click the first result of the first page.
To do the Search Engine Optimization (SEO) of your website effectively, you need the best eCommerce SEO service tools. Any eCommerce SEO guide will come up with 101 solutions, which are both daunting and depressing.
However, we have a different approach to address the issue. You will be introduced to the seven top SEO tools for digital marketers here. These will help you to optimize your site for better ranking and higher organic traffic.
7 Best eCommerce SEO Tools for your Online Business
Google Analytics
If you own an online business, using Google Analytics will be one of the best SEO activities for the eCommerce website. It will help you to both analyze and visualize the data that can directly affect the website ranking and sales.
This free tool of Google will help you visualize the web traffic, track and record the purchase on your eCommerce site. Moreover, you can also detect the source of the traffic. If you set a goal in this online marketing tool, you can easily measure the lead generation conversion rates.
One of the best things about this analytical software is the audience report. It will give you a complete picture of your visitors with the audience, demography, benchmarking, cohort analysis, and users flow data.
SEMRush
Using SEMRush is considered among the eCommerce SEO best practices. This all-in-one, online marketing tool, does more than any SEO tool for eCommerce. From paid traffic to social media analysis or developing a content strategy, this on-site and technical SEO tool will do all for you.
The SEO section of SEMRush will analyze target keywords, backlinks, anchor text, and many more. Moreover, you can easily detect the content gap and develop the content according to the search intent. This may not be a free SEO tool; however, the cost is worth the outcome. But you can also read this article about alternatives to SEMrush, if it is a bit outside of our scope.
SEMRush will not rush to any conclusion about our social media or paid ad campaign.
MozPro eCommerce SEO software
MozPro is another all-in-one online marketing tool. It comes with several SEO features like page grader, link explorer, and keyword explorer. You can easily streamline the optimization work based on reliable data with those features.
Moz is typically used by eCommerce companies to develop CPC strategy and uncover untapped keywords for more business and ranking opportunities.
Ahrefs
Like SEMRush, ahrefs is another all-in-one digital marketing service tool. Both require a paid subscription. However, the ahrefs cover almost everything from keyword research to paid social media campaigns.
This eCommerce SEO software ensures fast and reliable actions to detect unexplored competitor’s backlinks, anchor text, and many more. People from the eCommerce sector love this tool for two features-Keyword Research and Competition Research.
Keyword research provides a list of keywords that are making an impact on the search volumes. The list will help you to tailor your content, keeping those keywords there. The competition Research helps to understand what your competitors are standing from the SEO perspectives, especially backlinks and domain authority.
SpyFu SEO tools for eCommerce
SpyFu may not be the top-ranked eCommerce SEO platform like Google Analytics, SEMRush, or ahrefs. However, its intricate user interface but simple functions make it a popular keyword and competitor research tool.
Getting the right keyword is essential for an eCommerce site. Strategic use of the most suitable keyword can enhance organic traffic and sales. The SpyFu keyword research tab comes with all the vital features to find the right keyword for your business. You can search the local and global ranking as well as the SERP metrics of the keywords.
One of the best features of the competitor research tab is the weakness diagram. Instead of scrolling over the intricating data column, you can take a glimpse of the chart and pick the weak point of your competitors.
Ubersuggest
Don’t forget about one of the most influential personalities in the SEO sector, Neil Patel. The Ubersuggest is the brainchild of Patel with some stunning features for any eCommerce SEO.
This complete digital marketing tool is your window to sneak on the domain overview of your competitors. Besides, the top SEO pages and keyword suggestion pages will lead you towards the most effective keywords to include in the title tag and meta description.
It will provide you with several content ideas based on your search intent and business type.
Google Search Console
The Google Search Console is the bridge between your understanding and Google’s way of ranking and viewing pages. If you know these methods, it will be easy to develop your eCommerce pages accordingly.
This console helps you to optimize content according to the organic search volumes. You can easily avoid issues like keyword stuffing, broken links, or site structure to divert more traffic towards your site.
One of the best things about this best eCommerce SEO tool is the alert system. If your URL is affected by any issues, the console will alert you immediately.
Conclusion
What we have there about these seven top eCommerce SEO tools is just the tip of the iceberg. However, this gives you an idea about those great marketing tools. Now, it’s time to explore deep into them and rank high with your eCommerce site.
