The world of cosmetics is ever-changing, and beauty looks different to everyone. However, there are some clear trends that can be spotted across the country. From sustainability and inclusivity to self-care and escapism, here are six of the top cosmetic trends in the UK this year.
Green is the new black
Following the scorching heat waves this summer, it’s impossible to deny that climate change is a serious issue – and now the cosmetics industry is getting on board with sustainability. Recyclable packaging is on the increase, along with innovative products such as solid shampoo and conditioner bars that eliminate the use of plastic. Not to mention, consumers are holding companies accountable and ensuring that they prove their claims to be environmentally friendly are true.
Focus on skincare
Skincare has been on trend for a while now, thanks to the fantastic innovations being made in this area. Consumers are becoming savvier about choosing the right products for their individual needs, opting for a few high-quality options rather than lots of cheaper ones. This may also be partly driven by an increased understanding of the importance of sun protection, a desire to counter the impact of pollution on the skin, and a need to counter skin issues that developed with all the mask-wearing during the pandemic.
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One of the most positive recent developments in cosmetics is the drive towards genuine diversity and inclusivity. There are more and more brands being launched by people of colour, providing high-quality and effective products for customers with all different skin tones. This is happening at the same time as a rise in beauty influencers of all different body types.
Self-care taking centre stage
There’s no denying that the last couple of years have been stressful for many people, so it’s no surprise that self-care is still high on the cosmetic agenda. A beauty routine or spa day is often cited as a great way to relax and unwind, so you can expect to see the popularity of aromatherapy products such as scented candles and bath salts continue to rise over the next few months.
Escapism via beauty
With the cost of living on the rise and other stressors weighing on people’s minds, many are turning to beauty as a form of escapism. The well-known ‘lipstick effect’ – where consumers spend money on small luxuries such as makeup during periods of recession and economic turmoil – seems to be holding true this year. In addition, the popularity of more magical nail art designs is also likely to increase – think funky geodes, stick-on gems, and out-of-this-world galaxy patterns. Anything that allows people to escape their ordinary lives even for a moment!