To have a great online marketing strategy, you not only need a good strategy but also need to invest in a good toolkit. Nothing can replace human intelligence, but quality tools can definitely help you accentuate it.
They bring in the benefits of technology that not only saves time but also multiplies ROI. Although initially, they might cost you something, eventually you will end up saving a lot more time, energy, and effort from such tools.
-
HootSuite
Social media has become an integral part of almost all businesses’ marketing strategies, and HootSuite is one of the must-haves to help you manage it effectively. This tool helps you schedule your social media posts, tracks the engagement, and also analyzes the results.
HootSuite is a platform that integrates efforts from the tools you already use, like Google Dropbox, Google Drive, and Adobe. It delivers value to your organization, by unifying socials, managing keywords, scheduling messages and even measuring your success.
Further, HootSuite also assists you in influencer marketing, which will prove to be a productive marketing technique in the near future.
-
Google Analytics
While building a digital marketing strategy for your business, adding this free tool by Google will give you a great start for understanding your website visitors’ behavior. The data this tool collects is very valuable and gets even more valuable with time.
For instance, at the moment, the campaign your website is running is generating the most traffic for you giving you greater ROI than any other previous campaigns. Google Analytics will observe and record the results, making sure that you duplicate the results in the future. Trust me, when I say this, Google Analytics is a lot more than just an analytics tool!
-
BuzzSumo
When you are just starting out, you know about your customer in the books, the real experience is yet to be made. In the later stages when you are more stabilized, you start thinking that you know enough but as you go deeper in the niche, you will understand there is a lot still unexplored.
BuzzSumo is a tool that helps you understand your market and your competition. With every campaign you run, and every search you make, BuzzSumo helps you with data-packed information to help make it successful.
-
Grammarly
If you are focusing on marketing, there will be a lot of writing involved, whether it is for your websites, or your social media profiles. The last thing that you want is a blog full of jargons or captions filled with grammatical errors. Even when you have experts in your content team, there is always a chance of human error.
Grammarly is an automated tool designed solely to help you with error-free writing. It proofreads your content, filters it for all kinds of errors – grammatical, punctuation, etc. and even suggests revisions that will transform it into a concise and appealing copy.
-
Stillio
Screenshots are important to businesses for multiple reasons nowadays. It might be to store digital assets in this ever-changing dynamic world, or to build a screenshots archive in order to evaluate periodic results.
However, if you attempt to do this task with human force, it might be extremely strenuous. Stillio automates the entire process minimizing or even eliminating human interference. Further, it is also loaded with several other features that make sit one of the best available in the Industry.
-
Buffer
Your social media will play a significant role in defining your online presence, so it is always wise to invest in multiple apps. Buffer is another app, primarily for managing your social media accounts and scheduling your posts.
Further, they empower you with data and figures that help you evaluate your social media efforts. You will be easily able to evaluate which posts are generating more traffic and leads, and which ones aren’t. This way you can improve your future course and plan of action.
SendPulse
Multichannel marketing is booming right now. Marketers start to realize the importance of a seamless promotional campaign that involves several touchpoints with the customer. That’s where SendPulse really shines. Having automated email campaigns, a free SMTP server, and even a separate email verifier at your disposal – can really boost your email marketing. Messenger chatbot marketing or a free CRM will definitely make a difference when it comes to customer retention.
With SendPulse it’s easy to create a landing page and turn it into a lead generation hub or a straight-up online store with product descriptions and a payment system. You can even add a subscription widget for a preferred channel of communication – be it email, Facebook Messenger, WhatsApp, or Telegram.
SendPulse is an outstanding tool with almost every feature available for free with certain limitations in functionality. There are white label paid plans that start at a mark of $8 per month.
Over to you…
There are tons of apps and tools available online, but these six are your starter pack. However, this is not an exhaustive list, keep adding to your kit depending on your business needs and goals.
Remember, most of these tools mentioned above are paid, but this doesn’t mean you look away from them. These payments are not expenses, but investments that will help you grow in the future.
