Starting a baking blog is an excellent endeavor. If it’s successful, you could end up baking and writing as a full-time career, which many people dream of. It’s difficult to get right, though, so if you are interested in sharing your recipes with the world in the form of a blog, here are six essential tips for getting started.
1: Find Your Niche
A baking niche will help you find an audience much quicker than if you were to have a more general blog about baking. Your niche doesn’t have to tie you down, though – you can always branch out now and again.
Try to choose a niche that represents what you love. If you’re a fan of decorating cookies, for example, then make that your main focus. Some bloggers even take it a step further and make cookies that fit into one theme, like weddings, realism, or kid’s parties. If you decide on a special occasions niche, learn how to use stencils for a professional-looking birthday, Christmas, and graduation cookies.
2: Work on the Layout
The blog’s layout will either make a reader stay or leave as soon as they’ve clicked onto your page. For this reason, it’s crucial to create a simple, attractive layout that’s easy to navigate. You should think about how the colors and images represent your blog, too. If you’re a wedding cake blogger, for example, you should aim to use common wedding colors like pale blues, soft pinks, and pearl whites.
3: Equipment is Everything
Why would a reader read a baking blog from someone who doesn’t own the necessary equipment? Before you start sharing posts, make sure you stock your cupboards with all the equipment you need to make the best-baked goods possible. You should invest in items that help your baking look more professional, too, such as a pallet knife and baking stencils.
4: Work on Your Writing Skills
Even if your baking skills are second-to-none, you won’t engage readers if you cannot write engaging content. To encourage your readers to stick around, work on your writing skills before you start churning out multiple blog posts. Make sure to read back over your work or get someone else to take a look at it so ensure that silly mistakes don’t slip through.
5: Take Quality Photos
Another skill you need to work on for a successful baking blog is photography. Don’t worry – you can use your smartphone’s camera for the job, as long as it’s high-quality, but you must also think about the lighting, the background, and position of the baked goods. You want to show your work in its best light, after all!
6: Get Creative
Let’s face it – the average baking blog reader has probably heard how to make simple chocolate chip cookies or a two-layer sponge cake. While these recipes may have a place on your blog, you should also think about getting creative with your recipes. So, get creative when baking for your blog to interest even more readers.
By following these essential tips, your brand new baking blog will be off to a great start.