Are you looking for a Melbourne corporate video company and not even sure where to start? With so many companies advertising on Google and YouTube, picking a video production company can be difficult. Every Melbourne business wants to get the best deal, and at the same time, they want their corporate video to look great.
More than 20,000 business establishments are currently functioning in Melbourne (as of 2020), and this number has kept increasing. However, during COVID, many businesses needed to transition online to remain profitable. It has been estimated that more than 85% of Australians shop online, which makes videos a powerful tool for advertisements and more.
How do you choose the best corporate video company in Melbourne for your business? It can be pretty challenging, but here are five tips to help you out.
1. Choose an Experienced Agency
Did you know that 87% of information transmitted to the human brain is visual, and visuals are processed 60,000X faster in the brain than text? Keeping this in mind, it is apparent that we should not underestimate the power of video.
A corporate video can show your business’s story and values, all told through moving images to engage your target audience. Having an experienced company produce a high-quality corporate video will position your brand as an industry leader with a strong brand image.
So how do you choose the perfect video production company? First of all, look for a team that has experience producing corporate videos and understands your business needs.
2. Look for a Company with a Collaborative Approach
As the world becomes more closely connected to technology, consumers can share information at any time of the day. The demand for businesses to maintain an open dialogue with their customers has never been greater.
You should look for a corporate video company that can provide you with high-quality videos quickly and one that can develop viral videos, allowing for your business to have a two-way conversation with your target audience.
3. A Company with an Established Network of Video Distribution Channels
It is not enough to just create video content and upload it on YouTube or Vimeo. You need to have a systemised plan of video distribution.
You should research which online video platforms your target audience uses and then work with a company that can help you reach those pages. An experienced production company in Melbourne will select the proper distribution channels for you and help you grow your brand or product visibility on social media sites such as Facebook, Twitter, YouTube, or LinkedIn.
4. A Company with Strong Communication Skills
The foundation of the corporate video production process is communication. Without effective communication, it will be complicated to produce a video that substantially impacts your target audience.
For example, in pre-production (planning stage), effective communication skills are required to explain what kind of video you want to produce and how the finished product will be distributed.
Effective communication skills are also crucial for delivering a project on time and within budget. During production, the producer must work closely with all team members, including actors, interviewees, or subject-matter experts (SMEs), to deliver your message effectively.
A corporate video company in Melbourne with solid communication skills is also flexible and adapts quickly to the fast-paced, ever-changing environment.
5. A Company with an Understanding of Your Business Needs
There are hundreds of video production companies, but not everyone is suitable for you. To find the best one, you need to find a company that understands your business needs and can deliver what you want.
You should look for a video production company that offers an honest assessment of the project based on their previous experience and has enough expertise in creating different styles of videos, including promotional videos, training videos, or web-based videos.
The best production companies can also offer marketing strategies and help you build your brand image by positioning your company as an industry leader.
Creating a high-quality video is an integral part of digital marketing, and it can also be a great additional resource for your staff and customers. When choosing the right corporate video company in Melbourne, look for flexibility and have strong communication skills to ensure that you get the best results from the corporate video production process.