Today, companies have many options available for communicating with and engaging their employees, and while many do well at utilizing all of these options, many fail to ensure that their employees actually see, receive, and engage with the material they send out. With this in mind, collecting data that measures the results of internal communications and worker involvement is a must. Using data to assess these factors can assure a company’s messages are truly being received, improve employee happiness, strengthen organization loyalty, increase productivity, decrease costly mistakes, and foster innovation.
Confirm Company Information Gets Digested
Though companies may send out information often and on multiple platforms, the actual open rates for internal communications tend to be quite low. Many employees see these communications as mundane, and even sometimes overwhelming, so they do not even open them, let alone read through them in their entirety. Simply distributing this information does not guarantee that the messages will be received. However, there are ways that organizations can track whether or not this intelligence is paid attention to and understood. Read receipts and software that tracks time spent scrolling or clicking through communication can help a company learn if their correspondences are getting through. Collecting this important data can tell a company that they need to create better content or switch up the way they are communicating entirely.
Improve Employee Satisfaction, Happiness, and Loyalty
Studies show that employees who feel engaged with and important to their company tend toward higher rates of satisfaction and happiness which leads to lower turnover rates and increased company loyalty. Conducting regular employee satisfaction surveys, requesting opinions on how to better the organization, and including employees in the major happenings of the business can make or break a company. Collecting real feedback from employees about their thoughts and feelings about the workplace environment, the work being done by the organization, and the organization as a whole is essential to keeping your best workers around and ensuring that your workers put in their best effort every day.
Be More Productive and Make Fewer Mistakes
Every company wants employees who go above and beyond rather than those who only do the bare minimum. Financially, the bare minimum simply is not profitable at all. Engaged workers feel they are valued by their company and essential to its very success, which drives them to do their best work and put the utmost care into what they do. Involved employees work harder, more carefully, and simply do better because to them, personal success and the company’s success go hand in hand. Analyzing and figuring out whether employees are routinely and fully engaged with their companies must be one of the highest priorities then if businesses want to increase productivity and profit and decrease pricey errors and revisions.
Cultivate and Implement Positive Changes
Those employees that actively participate in the company often come up with the best ideas. In essence, involved employees are the most innovative. Companies must be aware of and gather data on how involved their employees are and feel to develop, expand, and evolve their businesses. Without the creativity and implementation of workers’ ideas, many organizations stagnate and eventually fail. Since those employees that engage most with the company also come up with and work to achieve the most beneficial changes, it is crucial that companies keep their employees strongly connected and that they regularly track and evaluate employee engagement over time. By compiling and following the data, companies can catch any pitfalls in engagement and innovation rates and promptly rectify them.
Engaged employees make for the best businesses. Understanding whether or not employees are, and more importantly, feel involved is therefore critical. The best way to know employee engagement levels is to follow the data. After all, if a picture speaks a thousand words then the data speaks a million.