Improving your customer relations is something that is important for every business owner to know how to do. How do you best go about this vital task? Some of the most important things to remember include making your business as responsive as possible, engaging with your customers on social media, keeping customers updated on news and events, and humanizing your brand as much as possible.
We’ve provided four tips to help you improve your customer service in the digital age, regardless of what apps you develop.
Make your business as responsive as possible
How customers feel they are being treated accounts for much of their purchasing decisions. Medical providers are busy and put a lot of trust in the services that you provide. One of the things that will frustrate a medical provider faster than anything is not getting a quick response to their inquiries about digital technologies.
Here are some things you can do to help increase your responsiveness level:
- Make sure the information customers need to contact you is up-to-date
- Offer multiple support channels to suit your customers’ contact preferences
- Take a proactive approach in assisting your customers
Following these relatively simple tips will help make your business more responsive to customer needs. Increased responsiveness is rewarding, but is also a process that is useful for eRx tools.
Feeling as though a company is being inattentive is one of the things that customers find off-putting. You don’t want to be one of those bad examples. When you have a means of increasing your responsiveness, you will also have a benchmark to hold yourself to.
If you have customers who prefer to contact you through a channel not currently being utilized, put it into use. You can make sure your contact information is updated to provide these channels. Get in touch with existing customers to let them know about these options.
When you start taking an extra few minutes every day to provide this information, your customers will appreciate the effort.
Engaging with your customers on social media
If your customers enjoy interacting with your social media updates, why not make ut a regular way to contact your company for assistance? Many of your customers are already familiar with this medium and are likely to be comfortable using it.
More than half of customers view companies that respond to social media posts favorably. As you can see, this social media favorability has a broader impact.
Use social media platforms that are suited to your business. Even though your customers should not be sharing their payment info via social media, knowing that they can ask simple questions this way is helpful.
Watching your mentions on social media can provide a fair assessment of how you are doing and can improve. Taking a professional but friendly tone with your customers will always help.
The more engaged your company is on social media, the better you can meet your customers’ needs.
Keep everyone updated on your news and events
Did you know that keeping your customers updated lets them know they are of primary importance? Information access can make or break a brand.
Putting a news page on your company’s website, along with updating the social media feeds, can keep your customer informed of what is going on. Regular newsletters can help with cross-selling additional services related to storing electronic medical records.
Humanize your brand as much as possible
If you prefer dealing with a human being instead of an automated system whenever possible, you are not alone. Mobile services and companies using other popular forms of technology find customer engagement helpful. Customer relations are always sure to improve with proper attention.
A personal, engaging tone will help your customers feel as though they “know” your brand well, regardless of the digital technologies you use. Thanking your customers, as well as apologizing when necessary, will help further your brand’s sense of humanity.
Are there any tips here that you find helpful for your mobile services? Are there any tips that you would like to pass on to others looking for better customer service solutions? Feel free to share them with us in the comments!